308 | How to Use Data Analysis for SEO w/JR Oakes

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO.

Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Episoder(844)

603 | International SEO w/ Gemma Houghton

603 | International SEO w/ Gemma Houghton

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and...

25 Jun 202334min

602 | News from the EDGE | Week of 06.19.2023

602 | News from the EDGE | Week of 06.19.2023

Wouldn't you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well...

21 Jun 202342min

601 | Advanced Structured Data Tips from Daniel Cheung

601 | Advanced Structured Data Tips from Daniel Cheung

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema...

16 Jun 202332min

600 | News from the EDGE | Week of 6.12.2023

600 | News from the EDGE | Week of 6.12.2023

Episode 600 folks… we made it! Today's news brings a full package of AI, along with Mordy's catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query r...

14 Jun 202339min

599 | Relevant and Significant Schema w/ Daniel K. Cheung

599 | Relevant and Significant Schema w/ Daniel K. Cheung

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkm...

9 Jun 202341min

598 | News from the EDGE | Week of 6.5.2023

598 | News from the EDGE | Week of 6.5.2023

Erin jumped out of this week's news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS Ne...

6 Jun 202330min

597 | News from the EDGE | Week of 5.29.2023

597 | News from the EDGE | Week of 5.29.2023

More AI and Google for you! We've got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial...

1 Jun 202334min

596 | Validating and Building your Schema w/Martha van Berkel

596 | Validating and Building your Schema w/Martha van Berkel

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating y...

31 Mai 202338min

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