308 | How to Use Data Analysis for SEO w/JR Oakes

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO.

Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Episoder(844)

595 | News from the EDGE | Week of 5.22.2023

595 | News from the EDGE | Week of 5.22.2023

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594 | It's Not Google's Knowledge Graph, It's Yours w/Martha van Berkel

594 | It's Not Google's Knowledge Graph, It's Yours w/Martha van Berkel

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19 Mai 202339min

593 | News from the EDGE | Week of 5.15.2023

593 | News from the EDGE | Week of 5.15.2023

Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, a...

17 Mai 202339min

592 | Indexability with Google w/ Areej AbuAli

592 | Indexability with Google w/ Areej AbuAli

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your index...

12 Mai 202332min

591 | News from the EDGE | Week of 5.8.2023

591 | News from the EDGE | Week of 5.8.2023

It's Here, the AI Blitz section of News from the EDGE. We've fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-mo...

9 Mai 202334min

590 | News from the EDGE | Week of 5.1.2023

590 | News from the EDGE | Week of 5.1.2023

It's time to move to GA4, folks! Google Analytics 4 is upon us - and it's time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and, (2)...

2 Mai 202335min

589 | Women in Tech SEO Edition w/ Areej AbuAli

589 | Women in Tech SEO Edition w/ Areej AbuAli

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it's like to grow a community from scratch, the importance of mentorshi...

27 Apr 202336min

588 | News from the EDGE |  Week of 4.24.2023

588 | News from the EDGE | Week of 4.24.2023

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over ...

25 Apr 202332min

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