437 | News from the EDGE | Week of 7.26.2021

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily. Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and w...

20 Apr 202339min

Have you heard about Google's new Project Magi? Word is that GA4 was just updated to include "one per session" conversion tracking. Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics...

18 Apr 202329min

How have Google's rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content? Guest Brodie Clark, SEO con...

14 Apr 202345min

If Facebook enters the AI chat space will he call it ZuckBot? What are Google's Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon? Jacob Mann and Erin Spar...

13 Apr 202333min

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What's it take to build a successful podcast? Join Erin Sparks and guest Greg Finn, partner at Cyp...

6 Apr 202334min

Not a week goes by when we're not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an ind...

5 Apr 202332min

Why does Google's support for paid advertising stink so bad and what's causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDG...

30 Mar 202336min

Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news. It seems the SEO industry isn't that impressed with Google Bard. Apparently, for a pretty understandable reaso...

29 Mar 202326min