437 | News from the EDGE | Week of 7.26.2021

What's the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives. Chris, in his role as t...

23 Mar 202339min

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO ...

16 Mar 202341min

Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI. TikTok is taking on search giants Google and Microsoft in the paid advertising space, ...

14 Mar 202333min

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet...

10 Mar 202335min

There's a lot to cover in SEO and digital marketing this week on EDGEnews. From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by ...

9 Mar 202329min

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes t...

3 Mar 202337min

Welcome to this week's episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing. Today's episode, we have a special guest hostess, ...

2 Mar 202335min

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google's EEAT? Are AI content tools disr...

24 Feb 202338min