437 | News from the EDGE | Week of 7.26.2021

437 | News from the EDGE | Week of 7.26.2021

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results.

[00:06:54] Google hits us with another spam update

[00:12:16] Gary Illyes recommends keeping redirects in place for one year

[00:16:20] Google is showing why pages rank to the end user

Episoder(844)

Is ROI Really What You Are Looking For? – Show 148

Is ROI Really What You Are Looking For? – Show 148

The Industry's Favorite SEO Podcast #EDGETALK : Is ROI Really What You Are Looking For? There's a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign...

22 Sep 201545min

10 Commandments of Content Marketing – Show 147

10 Commandments of Content Marketing – Show 147

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Marketers often confuse content marketing with engagement. Just because you get someone's attention doesn't mean your...

15 Sep 201545min

Interactive Content – The Future of Content Marketing – Show 146

Interactive Content – The Future of Content Marketing – Show 146

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Okay, you're blogging, you finally decided that it had to happen, or maybe you started doing it last year and you're ...

1 Sep 201545min

Google's Local Snack Pack Shake Up – Show 145

Google's Local Snack Pack Shake Up – Show 145

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year a...

25 Aug 201545min

SEO Spam and Good SEOs – Show 144

SEO Spam and Good SEOs – Show 144

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk It's no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited emails ...

18 Aug 201545min

Interview With Chris Reed of Sparks Talk – Show 143

Interview With Chris Reed of Sparks Talk – Show 143

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk Today we're going to have some fun. There's a growing meeting place that is taking root; it brings new ways of...

11 Aug 201545min

Essential Metrics – Call Tracking – Show 142

Essential Metrics – Call Tracking – Show 142

The Industry's Favorite SEO Podcast #EDGETALK : An Introduction to Call Tracking Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, other...

4 Aug 201545min

When Reputation Management Hurts SEO- Show 141

When Reputation Management Hurts SEO- Show 141

The Industry's Favorite SEO Podcast #EDGETALK : Top 5 Issues Wrecking Local SEO Reputation Management – anyone heard of this? Well, if you haven't heard of the phrase, you certainly understand the nee...

22 Jul 201545min

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