437 | News from the EDGE | Week of 7.26.2021

437 | News from the EDGE | Week of 7.26.2021

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results.

[00:06:54] Google hits us with another spam update

[00:12:16] Gary Illyes recommends keeping redirects in place for one year

[00:16:20] Google is showing why pages rank to the end user

Episoder(844)

The Secret Sauce Behind Local SEO – Show 140

The Secret Sauce Behind Local SEO – Show 140

The Industry's Favorite SEO Podcast #EDGETALK : Data Claiming For Local SEO Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that se...

14 Jul 201545min

How To Get Great Testimonials – Show 139

How To Get Great Testimonials – Show 139

The Industry's Favorite SEO Podcast #EDGETALK : Getting Testimonials From Your Customers It's an age-old tactic that's been working in marketing for decades. Why? Because it gives potential customers ...

7 Jul 201545min

How to Improve On-Page SEO – Show 138

How to Improve On-Page SEO – Show 138

The Industry's Favorite SEO Podcast #EDGETALK : Changing Your Approach to On-Page SEO How many of you business owners wish you had the ability to read the minds of the individuals visiting your websit...

30 Jun 201545min

Help Jesse Succeed & Social Fundraising – Show 137

Help Jesse Succeed & Social Fundraising – Show 137

SEO Radio Podcast #EDGETALK : Help Jesse Succeed & Social Fundraising Media doesn't have to be all cute cat videos or television spoilers. Social Media can also be used for social good. The real power...

16 Jun 201545min

A Sit Down With Google – Show 136

A Sit Down With Google – Show 136

SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation with G...

9 Jun 201545min

Content for Top, Middle, and Bottom Funnel – Show 135

Content for Top, Middle, and Bottom Funnel – Show 135

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On ave...

2 Jun 201545min

Stop Marketing Your Brand – Show 134

Stop Marketing Your Brand – Show 134

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard st...

26 Mai 201545min

How To Use SEO To Build Your Brand – Show 133

How To Use SEO To Build Your Brand – Show 133

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? It's obvious that Google and the other search engines are growing, with their technology and algorithm changes, to d...

19 Mai 201545min

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