477 | Product-Led SEO with Eli Schwartz

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.

[00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google.

[00:16:09] You need to help people in your industry as you have been helped along the way.

[00:17:12] The Interview Series Title Sponsor: Site Strategics

[00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

[00:18:30] A philosophical change for SEO

[00:23:27] Sponsor for EDGE of the Web: Wix

[00:25:48] The Core of SEO: The User and then The Product

[00:28:39] Reclaim your own Product and Features

[00:31:04] Don't chase the alogrithm: algorithms change, users don't change

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Episoder(844)

EP 244: Understanding the Google Algorithm w/John Mueller

EP 244: Understanding the Google Algorithm w/John Mueller

You know, this show started over five years ago with a mission to educate our audience on the different areas of digital marketing and our sweet spot has always been SEO. That where Site Strategics st...

10 Okt 20171h 13min

EP 243: Tips to Improve Your On-Camera Presence w/David H. Lawrence XVII

EP 243: Tips to Improve Your On-Camera Presence w/David H. Lawrence XVII

David H. Lawrence XVII is an actor and professional voiceover talent and is best known for his role as Eric Doyle (The Puppet Master villain) in Heroes but has also had roles in The People vs. OJ Simp...

6 Okt 20171h 12min

EP 242: How to Build an Online Community w/David Markovich

EP 242: How to Build an Online Community w/David Markovich

David Markovich is the Founder and CEO of Online Geniuses (OG), a community that he has built online using Slack with over 8,000 members. Several of our past guests have mentioned this community to us...

27 Sep 201753min

EP 241: How to Build the Marketing Agency of 2020 w/David Mihm

EP 241: How to Build the Marketing Agency of 2020 w/David Mihm

Imagine the year is 2020 and Google and Amazon have taken over the world and Skynet has become a reality. What can you do to prepare your marketing agency for this ultimate reality? We're talking to D...

20 Sep 20171h 7min

EP 240: The Latest Google Patents w/Bill Slawski

EP 240: The Latest Google Patents w/Bill Slawski

Bill Slawski is the Director of SEO Research at Go Fish Digital and he is also behind the blog SEO by the Sea. As well as his extensive SEO knowledge, Bill is known for examining and studying patents ...

19 Sep 201756min

EP 239: Your Guide to International SEO w/Aleyda Solis

EP 239: Your Guide to International SEO w/Aleyda Solis

Aleyda Solis is one of the SEO industry's top talents and we are certainly excited to have her on Edge of the Web this week. Aleyda is a well-known & experienced international SEO consultant, author, ...

12 Sep 20171h 6min

EP 238: Growing Your Business and Brand Through Public Speaking w/Andrew Davis

EP 238: Growing Your Business and Brand Through Public Speaking w/Andrew Davis

A great speech isn't one big performance, it's made up of hundreds, thousands, or even millions of little moments. So this week we're talking to Andrew Davis who is a bestselling author and keynote sp...

5 Sep 20171h 2min

EP 237: Shooting Video With Your Phone and Tablet w/David Basulto

EP 237: Shooting Video With Your Phone and Tablet w/David Basulto

We are coming up on fall and that means it is time for all of the new smartphones to be released - and one of the features everyone looks for in their smartphone is the camera. The cameras on phones a...

29 Aug 201748min

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