477 | Product-Led SEO with Eli Schwartz

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.

[00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google.

[00:16:09] You need to help people in your industry as you have been helped along the way.

[00:17:12] The Interview Series Title Sponsor: Site Strategics

[00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

[00:18:30] A philosophical change for SEO

[00:23:27] Sponsor for EDGE of the Web: Wix

[00:25:48] The Core of SEO: The User and then The Product

[00:28:39] Reclaim your own Product and Features

[00:31:04] Don't chase the alogrithm: algorithms change, users don't change

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(844)

EP 236: Job Recruiting and Interviewing Via Text w/Aman Brar

EP 236: Job Recruiting and Interviewing Via Text w/Aman Brar

What do you more often - call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring pr...

22 Aug 201747min

EP 235: Becoming an Innovative Brand w/Carla Johnson

EP 235: Becoming an Innovative Brand w/Carla Johnson

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better ...

15 Aug 201756min

EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? Wh...

8 Aug 201757min

EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consu...

27 Jul 20171h 2min

EP 232: The Future of Mobile Video Advertising w/David Feinman

EP 232: The Future of Mobile Video Advertising w/David Feinman

Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting ha...

24 Jul 20171h 2min

EP 231: What is Programmatic Advertising w/Priya Kapoor

EP 231: What is Programmatic Advertising w/Priya Kapoor

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific...

18 Jul 201755min

EP 230: Competitive Intelligence & SEMrush w/Paul Klebanov

EP 230: Competitive Intelligence & SEMrush w/Paul Klebanov

Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all. In this ...

11 Jul 20171h 6min

EP 229: What is Native Advertising? w/Chad Pollitt

EP 229: What is Native Advertising? w/Chad Pollitt

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please rea...

6 Jul 20171h 5min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengesnakk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
utbytte
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
liberal-halvtime
rss-markedspuls-2
lederpodden