477 | Product-Led SEO with Eli Schwartz

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.

[00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google.

[00:16:09] You need to help people in your industry as you have been helped along the way.

[00:17:12] The Interview Series Title Sponsor: Site Strategics

[00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

[00:18:30] A philosophical change for SEO

[00:23:27] Sponsor for EDGE of the Web: Wix

[00:25:48] The Core of SEO: The User and then The Product

[00:28:39] Reclaim your own Product and Features

[00:31:04] Don't chase the alogrithm: algorithms change, users don't change

Episoder(843)

How To Change Domains After Google Penguin Penalty – Show 115

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The Industry's Favorite SEO Podcast #EDGETALK : When You Should Kill Your Domain After a Google Penalty So, it has come down to this. Your website was hit with a Google penalty, and you are seeing no improvement from the clean up that you have been doing for months. You're […] The post How To Change Domains After Google Penguin Penalty – Show 115 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Des 201445min

Interview with Quinn Buckner At Fail Fest 2014 – Show 114

Interview with Quinn Buckner At Fail Fest 2014 – Show 114

The Industry's Favorite SEO Podcast #EDGETALK : Fail Fest 2014 at Launch Fishers – Interviews with Gerry Dick, Quinn Buckner, Scott Fadness, Scott Hill, and Tiffany Sauder We have been talking to some of the brightest talents in the state and the country over the last two weeks – It […] The post Interview with Quinn Buckner At Fail Fest 2014 – Show 114 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

3 Des 201448min

Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle – Show 113

Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle – Show 113

The Industry's Favorite SEO Podcast #EDGETALK : Forbes Innovation Summit – Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle We have been talking to some of the brightest talents in the state and the country over the last two weeks – It has been amazing! We were at the […] The post Interviews with John Nottingham, Angie Hicks, and Wayne Eckerle – Show 113 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

26 Nov 201447min

Interview with Governor Mike Pence and Steve Forbes – Show 112

Interview with Governor Mike Pence and Steve Forbes – Show 112

The Industry's Favorite SEO Podcast #EDGETALK : Forbes Innovation Summit – Interviews with Governor Mike Pence / Steve Forbes Have you ever wanted to know how Indiana is doing in attracting new tech business and innovation? Well, we found out – in a BIG way. We talked about the Forbes […] The post Interview with Governor Mike Pence and Steve Forbes – Show 112 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

18 Nov 201445min

Steve Forbes & Innovation Summit in Indianapolis – Show 111

Steve Forbes & Innovation Summit in Indianapolis – Show 111

The Industry's Favorite SEO Podcast #EDGETALK : Steve Forbes interview about the Indianapolis Innovation Summit There's a singular event happening here in Indianapolis this week that demonstrates our city as being a leading innovation hub of the country. Hundreds of the nation's top innovators, from agriculture to aerospace to medicine […] The post Steve Forbes & Innovation Summit in Indianapolis – Show 111 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

8 Nov 201445min

Email Marketing Techniques & Holiday Themed Emails – Show 110

Email Marketing Techniques & Holiday Themed Emails – Show 110

The Industry's Favorite SEO Podcast #EDGETALK : Email Marketing Techniques Want to hear a whole show about Email Marketing? Well, we're going to give it to you. Topics we'll talk about this segment: Tips to double your email signups 12 Non-tech tips to get email signups When you should be […] The post Email Marketing Techniques & Holiday Themed Emails – Show 110 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Nov 201448min

Google Penguin 3.0 – Show 109

Google Penguin 3.0 – Show 109

The Industry's Favorite SEO Podcast #EDGETALK : Penguin 3.0 Alright – this is why you listen to this show. Another update from Google hit this week and it is taking it's toll. Get the skinny on what it is and what you need to watch for! ALSO: We have another […] The post Google Penguin 3.0 – Show 109 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

29 Okt 201445min

What is Enterprise SEO? – Show 108

What is Enterprise SEO? – Show 108

The Industry's Favorite SEO Podcast #EDGETALK : Managing Enterprise SEO Projects While the vast majority of search engine optimization projects performed by search marketing agencies are for small and medium-sized businesses, SEO for large and complex organizations takes a unique combination of finesse and consideration. We're going to be talking […] The post What is Enterprise SEO? – Show 108 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

21 Okt 201445min

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