477 | Product-Led SEO with Eli Schwartz

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.

[00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google.

[00:16:09] You need to help people in your industry as you have been helped along the way.

[00:17:12] The Interview Series Title Sponsor: Site Strategics

[00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

[00:18:30] A philosophical change for SEO

[00:23:27] Sponsor for EDGE of the Web: Wix

[00:25:48] The Core of SEO: The User and then The Product

[00:28:39] Reclaim your own Product and Features

[00:31:04] Don't chase the alogrithm: algorithms change, users don't change

Episoder(843)

Forget Mobile Strategy – Show 107

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The Industry's Favorite SEO Podcast #EDGETALK : You Shouldn't Have a Mobile Strategy You have been talking with your marketing team and the development firm you have selected, all focused on developing that MOBILE STRATEGY. Well, we're going to tell you that you SHOULDN'T HAVE ONE! ::Crickets:: Yup, that's what […] The post Forget Mobile Strategy – Show 107 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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Identifying Outdated SEO Techniques – Show 106

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The Industry's Favorite SEO Podcast #EDGETALK : Old SEO Techniques That Don't Work! Have you ever wanted to know what are the outdated techniques in the area of Search Engine Optimization. Wouldn't it be nice to armed with that information, the next time you talk to your web guy (or […] The post Identifying Outdated SEO Techniques – Show 106 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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Ditching the Keyword Ranking Reports – Show 105

Ditching the Keyword Ranking Reports – Show 105

The Industry's Favorite SEO Podcast #EDGETALK : Goodbye Keyword Ranking Reports! (Thanks Google Pigeon!) If you have been watching your site's performance on search engines over the last few years, you most likely have been paying attention to one thing in particular – the rank of your site on terms […] The post Ditching the Keyword Ranking Reports – Show 105 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

23 Sep 201445min

Email Newsletters Best Practices – Show 104

Email Newsletters Best Practices – Show 104

SEO Radio Podcast #EDGETALK : Email Newsletters Are you messing up your email newsletter? There – I'll just say it! Newsletters are a powerful tool to promote your business and attract and retain new clients. We have some tips to help you avoid the most common blunders. ALSO: Another great […] The post Email Newsletters Best Practices – Show 104 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

16 Sep 201445min

Kottages 4 Kids & Bloomerang – Show 103

Kottages 4 Kids & Bloomerang – Show 103

The Industry's Favorite SEO Podcast #EDGETALK : Kottages 4 Kids, Bloomerang and Non-Profits If you didn't hear our show last week, we talked about social media and how it helped the ALS Ice Bucket Challenge – and what a great fundraiser it was. We're continuing our discussion regarding fundraising social […] The post Kottages 4 Kids & Bloomerang – Show 103 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Sep 201445min

Lessons from the Ice Bucket Challenge – Show 102

Lessons from the Ice Bucket Challenge – Show 102

The Industry's Favorite SEO Podcast #EDGETALK : Ice Bucket Challenge Alright, we've got to talk about this – The ALS Ice Bucket Challenge! This has been a HUGE social media viral moment. Are there actual lessons that we can learn here for our own social media campaigns?? ALSO: Why your […] The post Lessons from the Ice Bucket Challenge – Show 102 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Sep 201445min

How To Create Shareable Content – Show 101

How To Create Shareable Content – Show 101

The Industry's Favorite SEO Podcast #EDGETALK : Shareable Content Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable? In short, we began wondering what makes on headline more likely to be shared than another? […] The post How To Create Shareable Content – Show 101 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

26 Aug 201445min

Pigeon Droppings and Site Strategics' 10-Year Anniversary – Show 100

Pigeon Droppings and Site Strategics' 10-Year Anniversary – Show 100

The Industry's Favorite SEO Podcast #EDGETALK : Google Pigeon Update In the past few days, Google has silently rolled out changes to their search algorithm that have a direct impact on local search. Many search experts have dubbed this the "Pigeon" release. This has a major impact on your Local […] The post Pigeon Droppings and Site Strategics' 10-Year Anniversary – Show 100 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Aug 201445min

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