EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer9 Mar 2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

[00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
[00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
[00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
[00:12:38] Say it with me: Bard is Not Search
[00:17:53] EDGE of the Web Sponsor: InLinks
[00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

[00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
[00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
[00:26:52] Google Business Profile Products Show In Google Shopping Results

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Episoder(844)

579 | Offensive vs. Defensive SEO w/ Chris Long

What's the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives. Chris, in his role as t...

23 Mar 202339min

578 | What Does Expertise Look Like in the Eyes of Google?

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO ...

16 Mar 202341min

577 | News from the EDGE | Week of 3.13.2023

Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI. TikTok is taking on search giants Google and Microsoft in the paid advertising space, ...

14 Mar 202333min

576 | Featured Snippets w/ Chris Long

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet...

10 Mar 202335min

574 | Goals, Strategies, and Tactics w/ Kevin Indig

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes t...

3 Mar 202337min

573 | News from the EDGE | Week of 2.20.2027

Welcome to this week's episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing. Today's episode, we have a special guest hostess, ...

2 Mar 202335min

572 | Generative AI Content w/ Kevin Indig

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google's EEAT? Are AI content tools disr...

24 Feb 202338min