EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer9 Mar 2023

575 | News from the EDGE | Week of 3.6.2023

There's a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week's news and remember. . . Bard is NOT search.

News from the EDGE:

[00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
[00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
[00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
[00:12:38] Say it with me: Bard is Not Search
[00:17:53] EDGE of the Web Sponsor: InLinks
[00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

[00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
[00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
[00:26:52] Google Business Profile Products Show In Google Shopping Results

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Episoder(844)

441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez

Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks. [00:07:28] Ex...

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442 | News from the EDGE | Week of 8.16.2021

In this week's news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if yo...

19 Aug 202133min

440 | News from the EDGE | Week of 8.9.2021

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google's structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommenda...

11 Aug 202123min

439 | Fractional, Personal Marketing and the Changes in Consumer Privacy with JD Prater and Joe Martinez

We're joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast,...

10 Aug 202144min

438 | News from the EDGE | Week of 8.2.2021

Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn's new acquisition to Wordpress and Universal Search, this week's episode touches to...

4 Aug 202138min

437 | News from the EDGE | Week of 7.26.2021

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamut—another unexpected algorithm update, a recommendation fo...

28 Jul 202129min

436 | News from the EDGE | Week of 7.19.2021

Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July's Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get y...

21 Jul 202131min

435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the...

20 Jul 202129min