Up-selling and cross-selling in e-commerce - ROCKET FUEL for your sales
Would you like fries with that? I bet you don't immediately equate this expression with cross-selling. Meanwhile, this is one of its best examples. Thanks to this one sentence, McDonald serves more th...
19 Jan 202313min
RECOMMENDATION making your CUSTOMERS want to BUY - 5 powerfull TIPS
The InternetRetailing Top500 (Top five hundred) report shows that approximately 71% (seventy one percent) of e-commerce websites offer product recommendations. In my experience, it's a slightly lowe...
5 Jan 202318min
Measure the immeasurable - 7 best loyalty metrics
Research conducted by Loyalty One as part of the Loyalty Big Picture report shows that brands spend a total of $323 (three hundred twenty three) billion annually to create a community of engaged custo...
12 Des 202215min
5 steps to an effective landing page
Landing pages. Creating them is easier than you think. After all, all you need is a drag & drop creator and even a little coding skill. But creating a landing page that will be effective and turn visi...
1 Des 202210min
Put them in one bag - 6 advanced segmentation methods
According to the Data and Marketing Association, segmented e-mail campaigns resault in 76% increase in revenue compared to universal campaigns. Defining the characteristics and behaviors of your consu...
24 Nov 202211min
Hacking CX- 5 Psychological Tricks You Didn't Know About
According to McKinsey, 70% (seventy percent) of customer purchasing experience is based on how the customer feels treated. This makes hacking customer experience easier. Our brain makes mistakes in a ...
17 Nov 202215min
How to DESIGN POP-UPs your audience LOVE
In 1997 (nineteen ninety-seven), Ethan Zuckerman created the first pop-up ad. When observing their development over the years, he felt obliged to send a statement to all Internet users. In 2014 (two t...
10 Nov 202216min
