The Weird World of an AI Clickbait King

The Weird World of an AI Clickbait King

Domain names have value, even when the websites that were once hosted there are shut down or abandoned. Prospectors will often swoop in and snatch up an unused domain, then erect a new website filled with clickbait articles. If the domain name used to rank highly in search results, the new clickbait articles will also rank highly, guaranteeing the prospector a steady stream of visitors searching the web for common phrases.

These zombie sites are all over the web; you’ve probably landed on them many times yourself. But this shady market is poised to grow exponentially thanks to the proliferation of generative AI tools. Text generators like ChatGPT make it easier for prospectors to crank out clickbait articles at greater speed, feeding an already raging river of pablum.

This week, Kate Knibbs tells us about her WIRED story on one of these entrepreneurs in the world of AI-generated clickbait hosted on squatted domains.

Show Notes:

Read Kate’s story about Nebojša Vujinović Vujo and his clickbait empire. Also read Kate’s original investigation into what happened to The Hairpin, a popular blog for womens’ writing that went defunct and was then reborn as a content mill.

Recommendations:

Kate recommends the novella Tusks of Extinction by Ray Nayler. Brian recommends the novel The Bee Sting by Paul Murray. Lauren recommends giving up fancy, creamy coffee drinks for Lent. Mike recommends the social media platform BlueSky, which is now open to everyone.

Kate Knibbs can be found on social media @Knibbs. Brian Barrett is @brbarrett. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

Learn about your ad choices: dovetail.prx.org/ad-choices

Episoder(432)

BIG INTV: Reid Hoffman Wants Silicon Valley to ‘Stand Up’

BIG INTV: Reid Hoffman Wants Silicon Valley to ‘Stand Up’

The LinkedIn cofounder and frequent Trump target, Reid Hoffman has a simple message for his peers: “Just speak up about the things that you think are true.”Join WIRED’s best and brightest on Uncanny V...

13 Jan 51min

BIG INTV: Margaret Atwood on Doomscrolling: ‘I Want to Keep Up With the Latest Doom’

BIG INTV: Margaret Atwood on Doomscrolling: ‘I Want to Keep Up With the Latest Doom’

On this week’s episode of The Big Interview, the author of The Handmaid’s Tale, Margaret Atwood talks about Elon Musk, political resistance, and why she still has hope for America’s future.Join WIRED’...

6 Jan 54min

BIG INTV: CTO Elizabeth Stone On The Future of Netflix: “Personalized, Interactive, Immersive”

BIG INTV: CTO Elizabeth Stone On The Future of Netflix: “Personalized, Interactive, Immersive”

Netflix CTO Elizabeth Stone is an anomaly. Instead of coding, she spent her twenties getting a PhD in economics. She quietly rose through the ranks in Silicon Valley and is now responsible for leading...

23 Des 202542min

WIRED Roundup: The Five Tech and Politics Trends That Shaped 2025

WIRED Roundup: The Five Tech and Politics Trends That Shaped 2025

For better or for worse, this year had it all — from the AI industry shaping the global economy and our lives, to the so-called Department of Government Efficiency (DOGE) taking over U.S federal agenc...

19 Des 202531min

Introducing A New Chapter for Uncanny Valley

Introducing A New Chapter for Uncanny Valley

As the year draws to an end, Mike and Lauren have some news to share with listeners. But first, they head over to the pool to unwind and reflect on what they’ll be watching for in the tech space this ...

18 Des 202525min

BIG INTV: AWS CEO Matt Garman Doesn’t Think AI Should Replace Junior Devs

BIG INTV: AWS CEO Matt Garman Doesn’t Think AI Should Replace Junior Devs

The head of Amazon Web Services has big plans to offer AI tools to businesses, but says that replacing coders with AI is “a non-starter for anyone who's trying to build a long-term company.” Katie sit...

16 Des 202545min

WIRED Roundup: Making Art In the AI Era, With Wicked’s Jon. M Chu

WIRED Roundup: Making Art In the AI Era, With Wicked’s Jon. M Chu

You don’t have to be a fan of musicals to know about the Wicked film franchise — it’s been everywhere since the first film launched last year, and that’s exactly how director Jon. M Chu wanted it. At ...

12 Des 202526min

AMD CEO Lisa Su Isn’t Afraid of the Competition

AMD CEO Lisa Su Isn’t Afraid of the Competition

Last week, some of the most forward-thinking minds in tech, culture, and politics came together for WIRED’s Big Interview event — a series of live, in-depth conversations with industry leaders. To kic...

11 Des 202547min

Populært innen Teknologi

lydartikler-fra-aftenposten
romkapsel
tomprat-med-gunnar-tjomlid
nasjonal-sikkerhetsmyndighet-nsm
teknisk-sett
energi-og-klima
teknologi-og-mennesker
shifter
smart-forklart
elektropodden
rss-impressions-2
fornybaren
rss-ai-forklart
pedagogisk-intelligens
rss-alt-vi-kan
rss-polypod
rss-snakk-om-sikkerhet
rss-ki-praten
rss-alt-som-gar-pa-strom
rss-heis