Matthew F. Jordan, "Danger Sound Klaxon!: The Horn That Changed History" (U Virginia Press, 2023)

Matthew F. Jordan, "Danger Sound Klaxon!: The Horn That Changed History" (U Virginia Press, 2023)

Danger Sound Klaxon!:The Horn That Changed History (University of Virginia Press, 2023) reveals the untold story of the Klaxon automobile horn, one of the first great electrical consumer technologies of the twentieth century. Although its metallic shriek at first shocked pedestrians, savvy advertising strategies convinced consumers across the United States and western Europe to adopt the shrill Klaxon horn as the safest signaling technology available in the 1910s. The widespread use of Klaxons in the trenches of World War I, however, transformed how veterans heard this car horn, and its traumatic association with gas attacks ultimately doomed this once ubiquitous consumer technology. By charting the meteoric rise and eventual fall of the Klaxon, Dr. Matthew Jordan highlights how perceptions of sound-producing technologies are guided by, manipulated, and transformed through advertising strategies, public debate, consumer reactions, and governmental regulations. Jordan demonstrates in this fascinating history how consumers are led toward technological solutions for problems themselves created by technology. Dr. Jordan also directs the News Literacy Initiative, including co-hosting its podcast News Over Noise. This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/military-history

Episoder(1615)

John Grenier, “The Far Reaches of Empire: War in Nova Scotia, 1710-1760” (University of Oklahoma Press, 2008)

John Grenier, “The Far Reaches of Empire: War in Nova Scotia, 1710-1760” (University of Oklahoma Press, 2008)

For many readers, colonial history begins and ends with the original 13 American colonies. This perception overlooks the other British colonies throughout the New World, each of which created their ow...

23 Sep 201146min

Charles Townshend, “Desert Hell: The British Invasion of Mesopotamia” (Harvard University Press, 2011)

Charles Townshend, “Desert Hell: The British Invasion of Mesopotamia” (Harvard University Press, 2011)

An earlier author described the British invasion of Mesopotamia in 1914 as “The Neglected War.” It no longer deserves that title thanks to the brilliant treatment of the subject by Professor Charles T...

31 Aug 20111h 5min

Rodric Braithwaite, “Afgantsy: The Russians in Afghanistan, 1979-89” (Oxford UP, 2011)

Rodric Braithwaite, “Afgantsy: The Russians in Afghanistan, 1979-89” (Oxford UP, 2011)

I was still in high school the year the Soviet Union invaded Afghanistan, 1979. I remember reading about it in Time magazine and watching President Carter denounce it on TV. The Soviets, everyone said...

26 Aug 20111h 6min

Michael Neiberg, “Dance of the Furies: Europe and the Outbreak of World War I” (Harvard University Press, 2011)

Michael Neiberg, “Dance of the Furies: Europe and the Outbreak of World War I” (Harvard University Press, 2011)

As we close in on the centennial of the First World War, no doubt there will be a flood of new interpretations and “hidden histories” of the conflict. Many books will certainly promise much, but in th...

4 Aug 201149min

Konrad H. Jarausch, “Reluctant Accomplice: A Wehrmacht Soldier’s Letters from the Eastern Front” (Princeton University Press,  2011)

Konrad H. Jarausch, “Reluctant Accomplice: A Wehrmacht Soldier’s Letters from the Eastern Front” (Princeton University Press, 2011)

Konrad H. Jarausch, whose varied and important works on German history have been required reading for scholars for several decades, has published Reluctant Accomplice: A Wehrmacht Soldier’s Letters fr...

12 Jul 201157min

Christopher DeRosa, “Political Indoctrination in the U.S. Army from World War II to the Vietnam War”  (University of Nebraska Press, 2006)

Christopher DeRosa, “Political Indoctrination in the U.S. Army from World War II to the Vietnam War” (University of Nebraska Press, 2006)

One of the greatest challenges American military leaders have faced since the American Revolution has been to motivate citizens to forego their own sense of private identity in favor of the collective...

20 Jun 20111h 8min

Matthias Strohn, “The German Army and the Defense of the Reich: Military Doctrine and the Conduct of the Defensive Battle, 1918-1939” (Cambridge UP, 2011)

Matthias Strohn, “The German Army and the Defense of the Reich: Military Doctrine and the Conduct of the Defensive Battle, 1918-1939” (Cambridge UP, 2011)

Matthias Strohn‘s The German Army and the Defense of the Reich: Military Doctrine and the Conduct of the Defensive Battle, 1918-1939 (Cambridge University Press, 2011) is an important challenge to the...

3 Jun 201155min

Adam Hochschild, “To End All Wars: A Story of Loyalty and Rebellion, 1914-1918” (Houghton Mifflin, 2011)

Adam Hochschild, “To End All Wars: A Story of Loyalty and Rebellion, 1914-1918” (Houghton Mifflin, 2011)

Today is Memorial Day here in the United States, the day on which we remember those who have fought and died in the service of our country. It’s fitting, then, that we are talking to Adam Hochschild a...

30 Mai 20111h 3min

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