Matthew F. Jordan, "Danger Sound Klaxon!: The Horn That Changed History" (U Virginia Press, 2023)

Matthew F. Jordan, "Danger Sound Klaxon!: The Horn That Changed History" (U Virginia Press, 2023)

Danger Sound Klaxon!:The Horn That Changed History (University of Virginia Press, 2023) reveals the untold story of the Klaxon automobile horn, one of the first great electrical consumer technologies of the twentieth century. Although its metallic shriek at first shocked pedestrians, savvy advertising strategies convinced consumers across the United States and western Europe to adopt the shrill Klaxon horn as the safest signaling technology available in the 1910s. The widespread use of Klaxons in the trenches of World War I, however, transformed how veterans heard this car horn, and its traumatic association with gas attacks ultimately doomed this once ubiquitous consumer technology. By charting the meteoric rise and eventual fall of the Klaxon, Dr. Matthew Jordan highlights how perceptions of sound-producing technologies are guided by, manipulated, and transformed through advertising strategies, public debate, consumer reactions, and governmental regulations. Jordan demonstrates in this fascinating history how consumers are led toward technological solutions for problems themselves created by technology. Dr. Jordan also directs the News Literacy Initiative, including co-hosting its podcast News Over Noise. This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/military-history

Episoder(1615)

Richard Fogarty, “Race and War in France: Colonial Subjects in the French Army,  1914-1918” (Johns Hopkins UP, 2008)

Richard Fogarty, “Race and War in France: Colonial Subjects in the French Army, 1914-1918” (Johns Hopkins UP, 2008)

The thing about empire building is that when you’re done building one, you’ve got to figure out what to do with it. This generally involves the “extraction of resources.” We tend to think of this in t...

3 Nov 20081h 2min

Mark Mazower, “Hitler’s Empire: Nazi Rule in Occupied Europe” (Penguin, 2008)

Mark Mazower, “Hitler’s Empire: Nazi Rule in Occupied Europe” (Penguin, 2008)

It’s curious how historical images become stereotyped over time. One hears the word “Nazi,” and immediately the Holocaust springs to mind. This reflexive association is probably a good thing, as it re...

2 Okt 200846min

James Willbanks, “Abandoning Vietnam: How America Left and South Vietnam Lost Its War” (University of Kansas Press, 2008)

James Willbanks, “Abandoning Vietnam: How America Left and South Vietnam Lost Its War” (University of Kansas Press, 2008)

U.S. forces invade a distant country in order to disarm an international threat to American security. They fight well, and win every major battle decisively. They become occupiers, and find themselves...

19 Sep 20081h 6min

Howard Jones, “The Bay of Pigs” (Oxford UP, 2008)

Howard Jones, “The Bay of Pigs” (Oxford UP, 2008)

There is just something about Fidel Castro that American presidents don’t like very much. Maybe it’s the long-winded anti-American diatribes. Maybe it’s the strident communism (to which he came rather...

30 Aug 20081h 4min

Christopher Capozzola, “Uncle Sam Wants You: World War I and the Making of The Modern American Citizen” (Oxford UP, 2008)

Christopher Capozzola, “Uncle Sam Wants You: World War I and the Making of The Modern American Citizen” (Oxford UP, 2008)

I confess I sometimes wonder where we got in the habit of proclaiming, usually with some sort of righteous indignation, that we have the “right” to this or that as citizens. I know that the political ...

26 Jul 20081h 7min

John Lukacs, “Blood, Toil, Tears and Sweat: The Dire Warning” (Basic Books, 2008)

John Lukacs, “Blood, Toil, Tears and Sweat: The Dire Warning” (Basic Books, 2008)

Much has been written about Winston Churchill recently. Some love him, some hate him. But few understand him, at least as well as John Lukacs. That’s hardly a surprise as Lukacs has been thinking and ...

18 Jul 200839min

Kimberly Jensen, “Mobilizing Minerva: American Women in the First World War” (University of Illinois Press, 2008)

Kimberly Jensen, “Mobilizing Minerva: American Women in the First World War” (University of Illinois Press, 2008)

Today we have Professor Kimberly Jensen on the show. She teaches in the Department of History and in the Gender Studies Program at Western Oregon University. We’ll be talking with Kim today about her ...

31 Mai 20081h

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