The Science of Green-Lighting Movies

The Science of Green-Lighting Movies

Matt is joined by Joshua Lynn, the president of Piedmont Media Research, to discuss the research studios use to determine what people want out of their movies and how to give it to him. Before the movie is green-lit, studios use research to know if people want a new tornado movie, or a biopic about Robert Oppenheimer, or how Denzel Washington will elevate a project's box office potential (02:43). Matt finishes the show with a prediction about Netflix’s stock price (25:32). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Joshua Lynn Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(578)

The 2024 Summer Concert Tour Draft

The 2024 Summer Concert Tour Draft

Matt is joined by Bloomberg’s Lucas Shaw for the first summer concert tour draft (02:34). They each draft four musical acts that will be touring this summer, which will be judged based on the gross to...

3 Jun 202433min

TV Viewers Are Getting Old. Do Advertisers Care?

TV Viewers Are Getting Old. Do Advertisers Care?

Matt is joined by Wall Street Journal reporter Isabella Simonetti to discuss an article she wrote that focuses on the older ages of television viewers and how it has affected advertisers (03:35). They...

31 Mai 202429min

The Memorial Day Box Office Meltdown

The Memorial Day Box Office Meltdown

Matt is joined by Bloomberg’s Lucas Shaw to discuss the terrible Memorial Day box office weekend (02:36). They discuss the potential fallout from the disastrous weekend and the repercussions of May’s ...

28 Mai 202432min

Everyone Hates Ticketmaster, but Is It a Monopoly?

Everyone Hates Ticketmaster, but Is It a Monopoly?

Matt is joined by Puck’s Eriq Gardner to discuss the U.S. government's monopoly lawsuit against Ticketmaster and Live Nation (02:58). They briefly go through the history of the Ticketmaster–Live Natio...

24 Mai 202432min

Scarlett Johansson Vs. OpenAI: Does She Have a Case?

Scarlett Johansson Vs. OpenAI: Does She Have a Case?

Matt is joined by Greenberg Glusker partner and entertainment litigator Aaron Moss to discuss the situation between Scarlett Johansson and OpenAI (03:38). They discuss what rights were possibly implic...

22 Mai 202432min

A War Is Coming Over Hollywood Pay

A War Is Coming Over Hollywood Pay

Matt is joined by Bloomberg’s Lucas Shaw to discuss why Netflix, Apple, and other streaming platforms are looking to change how they pay actors (03:25). After years of paying big up-front checks with ...

20 Mai 202432min

NFL on Netflix, and Big Tech’s TV Upfronts Takeover

NFL on Netflix, and Big Tech’s TV Upfronts Takeover

Matt is joined by media analyst Rich Greenfield to give out their biggest takeaways from the TV up-fronts, including Netlifx’s three-year deal with the NFL, YouTube’s impressive viewership data, Amazo...

16 Mai 202432min

Latinos See More Movies Than Anyone. Why Is Hollywood Ignoring Them?

Latinos See More Movies Than Anyone. Why Is Hollywood Ignoring Them?

Matt is joined by Camilo Becdach, a partner at McKinsey, to discuss how improving on-and off-screen representation of Latinos could generate billions of dollars in new revenue for the film industry. L...

15 Mai 202429min

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