Laura Roeder: Here's Why Digital Marketers Should Never Lie
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast1 Apr 2017

Laura Roeder: Here's Why Digital Marketers Should Never Lie

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is Laura Roeder, CEO of MeetEdgar.com, a social media tool that helps you re-share older content your audience may have missed the first time. ‍

Laura is a former social media consultant who built her audience and knowledge to bootstrap and build the very successful MeetEdgar.com.

‍Listen to Laura’s advice on marketing approach, her recommended resources and simple strategies to be a better non-nonsense social media marketer.

EDIT: Laura's new software for coaches, Paperbell.

Topics covered:

  • Laura’s background in a self-employed family and her sources of personal motivation
  • MeetEdgar visitor and conversion rate metrics
  • Product-market fit, evaluating and growing a business
  • Why you should NEVER lie as a marketer
  • Using competition to your advantage
  • The absolute importance of marketing in consumer purchases
  • Current “best practices” in social media that are completely false
  • Using software to advance your marketing
  • Specific tactics for social media ads
  • Recommended resources for marketers


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔


Episoder(309)

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

28 Nov 202349min

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

21 Nov 202347min

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

14 Nov 202355min

How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)

How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

7 Nov 202347min

How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"

How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

31 Okt 202357min

Toxic Hustle: When Business Ambition Eats You Alive (Almost)

Toxic Hustle: When Business Ambition Eats You Alive (Almost)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

24 Okt 202356min

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

17 Okt 202359min

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

10 Okt 202350min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-politisk-preik
utbytte
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
lederpodden
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
liberal-halvtime
rss-sunn-okonomi
rss-pa-konto