Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast17 Okt 2023

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, she sheds light on the complex factors influencing buying decisions.

Having captivated an audience of 123K followers on Twitter and 60K on LinkedIn, Katelyn stands out. Learn from Katelyn’s insights and transition from simply targeting customers to deeply understanding and resonating with their buying motivations.

Topics Covered:

(00:00) - Intro
(03:25) - Stop feeding your ego, start filling your wallets
(11:08) - How to spot the next big social media trend
(13:04) - Hacking the halo effect: How cognitive biases shape our world
(19:45) - Make your audience fall in love with you
(21:35) - Marketers are sick of marketing bullshit
(26:39) - Are you sabotaging your content strategy?
(29:37) - Do you really think your business will ever be perfect? Think again!
(32:13) - How to authentically connect and build on social media
(40:50) - Win over your hot 5% prospects without the obvious sales pitch
(46:11) - The 7 F’s to capturing your audience’s attention

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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