Conversational Copy: How to Make Your Marketing 10x More Authentic
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast26 Feb 2019

Conversational Copy: How to Make Your Marketing 10x More Authentic

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Does selling ever make you feel gross?

In today's episode, you'll learn how to market and write about your products without the sleaze and hype.

Nick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands.

Topics covered:

  • How to recognize hype and high-pressure trickery in online marketing
  • Why conversational copy makes customers feel more comfortable
  • How children can be more persuasive than the best advertisers in the world
  • The simple test to determine if your sales copy is conversational or not
  • Why most of us are terrible at having conversations with each other
  • The secret to writing your first draft of copy (and getting past the blank page)
  • How to balance everyday language and the structure of your sales message
  • Why the little voice in your head will always give you the feedback you need

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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