[REPLAY] DHH and Basecamp's Guide to No-Bullsh*t Marketing
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast22 Okt 2019

[REPLAY] DHH and Basecamp's Guide to No-Bullsh*t Marketing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.

He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.

He is a Denmark native and has learned from business practices in both Denmark and the US.Join us as David shares his path in business and his insights into the world of marketing.

Topics covered:

  • David’s background growing up in Denmark and business differences with the US
  • His sources of marketing and business inspiration
  • Basecamp as a case study (numbers such as the amount of website visitors a month)
  • Metrics overload versus hard-to-track marketing
  • David’s main principles in marketing
  • Best marketing books and concepts he’s come across
  • Insights into the future of marketing


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Episoder(309)

How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)

How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

11 Jul 202346min

'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

4 Jul 202346min

Elevate Your Voice: How to Craft a Brand Presence That Clings Like a Fart in a Lift

Elevate Your Voice: How to Craft a Brand Presence That Clings Like a Fart in a Lift

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

27 Jun 202354min

The Maverick's Guide to a Healthy Consulting Practice (6 Principles)

The Maverick's Guide to a Healthy Consulting Practice (6 Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

20 Jun 20231h

How to Create Things People Want to Pay For in 24 Hours (Or Less)

How to Create Things People Want to Pay For in 24 Hours (Or Less)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

13 Jun 20231h 4min

The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive

The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

6 Jun 202359min

The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More

The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Mai 20231h 7min

The Art & Science of Marketing Campaigns that Speak to the Brain

The Art & Science of Marketing Campaigns that Speak to the Brain

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Mai 20231h 1min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-markedspuls-2
pengesnakk
utbytte
lederpodden
rss-pa-konto
liberal-halvtime
rss-fa-makro
rss-investering-gjort-enkelt
rss-impressions-2