Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast20 Jun 2023

The Maverick's Guide to a Healthy Consulting Practice (6 Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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In today's episode, we pull up a chair with David Baker, "the expert's expert." Watch out for the siren call of unhealthy practices — the slim profits, the trickle of referrals, the specter of ennui. Baker, armed with the wisdom earned across multiple consulting battlegrounds, teaches us the potent duo of listening and insightful questioning. Draw from the well of Baker's knowledge as he shares battle scars and trophies from his dynamic career.

Topics covered:

(00:00) - Intro
(05:03) - Building a healthy consulting practice: asking the right questions
(09:50) - Identify triggers for potential clients
(20:14) - Be a liberating force, not an occupying force
(24:37) - Building trust through question gaps
(30:57) - Why expertise is largely defined by irrelevance
(31:41) - Categorize your knowlege so it becomes a mathematical model
(34:26) - The deeper your expertise, the broader your interests need to be
(40:08) - Turning knowledge into models
(47:04) - Keeping your mentalh health in check
(53:12) - What should you learn today that will help you in the next 5, 10, 50 years?

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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