A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast21 Nov 2023

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and probably crazy decision, including a complete team restructuring, he turned his business around. His name? Jonathan Goodman. The Founder of Personal Trainer Development Center and Author of Ignite the Fire joins me today to share how he managed to save his business and reach success.

Topics Covered:

  • (00:00) - Intro
  • (03:45) - The Obvious Choice
  • (06:00) - From fitness mentor to million-dollar empire
  • (07:31) - Ego, pandemic profits, and lessons learned
  • (16:08) - The absurdity of chasing profits without a plan
  • (20:09) - Embrace the basics and stay consistent
  • (24:10) - One seminar, DVD, or online course at a time
  • (28:06) - Make yourself the star of your brand
  • (34:59) - The art of reinventing success
  • (41:03) - Play your own game to beat Michael Jordan

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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