How to Shake Up Industries That Hate Change (4 Principles)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast23 Jan 2024

How to Shake Up Industries That Hate Change (4 Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.


Topics Covered:

  • (00:00) - Intro
  • (02:20) - A crusade against euthanasia and corporate America
  • (06:58) - A new approach to animal welfare
  • (10:09) - The affordable solution to pet care
  • (11:38) - Why nonprofits struggle to revolutionise veterinary care
  • (16:20) - Challenging conventional workplace wisdom
  • (18:45) - Staying true to the cause
  • (20:30) - How sticking to your niche can save your career and sanity
  • (24:50) - Keep it simple in a complex world
  • (29:10) - How a simple promotion turned into a consumer confusion catastrophe
  • (30:54) - Customer service lessons from Southwest Airlines and Chick-fil-A
  • (32:40) - The unconventional way to create a culturally rich workplace
  • (35:22) - Stacey’s resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Episoder(309)

How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)

How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

11 Jul 202346min

'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

4 Jul 202346min

Elevate Your Voice: How to Craft a Brand Presence That Clings Like a Fart in a Lift

Elevate Your Voice: How to Craft a Brand Presence That Clings Like a Fart in a Lift

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

27 Jun 202354min

The Maverick's Guide to a Healthy Consulting Practice (6 Principles)

The Maverick's Guide to a Healthy Consulting Practice (6 Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

20 Jun 20231h

How to Create Things People Want to Pay For in 24 Hours (Or Less)

How to Create Things People Want to Pay For in 24 Hours (Or Less)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

13 Jun 20231h 4min

The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive

The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

6 Jun 202359min

The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More

The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Mai 20231h 7min

The Art & Science of Marketing Campaigns that Speak to the Brain

The Art & Science of Marketing Campaigns that Speak to the Brain

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Mai 20231h 1min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
rss-pa-konto
rss-investering-gjort-enkelt