Why Tubi CEO Anjali Sud thinks free TV can win again

Why Tubi CEO Anjali Sud thinks free TV can win again

Tubi is a free and very rapidly growing streaming TV platform — according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else, save Netflix and YouTube. All those streaming service price hikes are driving people to free options, and Tubi is right there to catch them. CEO Anjali Sud joins Decoder to explain why she thinks Tubi's model "could be" profitable, and how Tubi competes not only against the premium streamers, but also against the big competitors for viewers' time: TikTok and Youtube. Links: As streaming becomes more expensive, Tubi cashes in on the value of free | Los Angeles Times Tubi’s new redesign wants to push you down the rabbit hole | The Verge Tubi Rabbit AI: ChatGPT can give you better movie recommendations | The Verge The future of streaming is free ad-supported TV and movies | The Verge It’s true: people like leaving their TVs on in the background | The Verge Stubios is the new name of Tubi’s fan-fueled studio program | The Verge Comcast has a Netflix, Peacock, and Apple TV Plus bundle coming | The Verge A Disney, Hulu, and Max streaming bundle is on the way | The Verge Transcript: https://www.theverge.com/e/23942621 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(904)

Booking CEO Glenn Fogel wants you to take out your travel frustrations on AI chatbots

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Today, I’m talking with Glenn Fogel, the CEO of Booking Holdings, which owns a large portfolio of familiar travel brands: OpenTable, Kayak, and Priceline, as well as its largest subsidiary, Booking.co...

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AI has a climate problem — but so does all of tech

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The Supreme Court has just taken on the entire idea of the US administrative state — and the Court is winning. Earlier this month, a conservative majority overturned a longstanding legal principle cal...

25 Jul 202438min

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This week I’m talking to Matthew Ball, who was last on the show in 2022 to talk about his book “The Metaverse: How it Will Revolutionize Everything.” It’s 2024 and it’s safe to say that has not happen...

18 Jul 202444min

Biden’s top tech advisor on why AI safety is a “today problem”

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Today, I’m talking with Arati Prabhakar, the director of the White House Office of Science and Technology Policy. That’s a cabinet-level position, where she works as the chief science and tech advisor...

15 Jul 20241h

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Today I’m talking to Nicholas Thompson, the CEO of The Atlantic. I was really excited to talk to Nick. Like so many media CEOs, including Vox Media’s, he just signed a deal allowing OpenAI to use The ...

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