Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

Episoder(177)

David Whyte - ON LOVE

David Whyte - ON LOVE

Falling in love is a courageous, destabilizing, and deeply human act. In this Valentine’s Day special, Irish poet and philosopher David Whyte returns with poems of romance. He reflects on love’s power...

13 Feb 41min

BIll Gurley

BIll Gurley

Bill Gurley is a venture capitalist and longtime general partner at Benchmark, where he has backed companies such as Uber, Zillow, and Grubhub. He began his career as a Wall Street research analyst be...

11 Feb 1h 43min

George Saunders

George Saunders

George Saunders is an author known for his inventive short stories and the Booker Prize–winning novel Lincoln in the Bardo. His works include the collections Tenth of December and Liberation Day and t...

4 Feb 1h 45min

Dr. Mary Talley Bowden

Dr. Mary Talley Bowden

Dr. Mary Talley Bowden is an ear, nose, and throat physician and founder of BreatheMD, a direct-care ENT clinic that emphasizes transparent pricing and outpatient airway care. She completed her reside...

28 Jan 1h 34min

Barry Diller

Barry Diller

Barry Diller is a media executive and entrepreneur whose career has shaped modern television, film, and digital media. He helped redefine entertainment by innovating network programming at ABC, leadin...

21 Jan 59min

Joseph Nguyen

Joseph Nguyen

Joseph Nguyen is the author of the #1 international bestselling book Don't Believe Everything You Think, translated into more than forty languages worldwide. His other titles include Beyond Thoughts: ...

14 Jan 1h 2min

Mike White

Mike White

Mike White is a writer, director, producer, and actor best known as the creator of HBO’s acclaimed series The White Lotus. He began his career writing and producing TV shows, including Dawson’s Creek ...

7 Jan 1h 19min

Daron Malakian - ON METAL (Part 2)

Daron Malakian - ON METAL (Part 2)

Daron Malakian returns to continue his conversation in Part Two. Composer, guitarist, vocalist, and record producer Daron Malakian, a founding member of System of a Down, reflects on his lifelong rela...

2 Jan 2h 2min

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