Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

Episoder(177)

Daron Malakian - ON METAL (Part 1)

Daron Malakian - ON METAL (Part 1)

Composer, guitarist, vocalist, and record producer Daron Malakian, a founding member of System of a Down, returns to Tetragrammaton to  reflect on his lifelong relationship with heavy metal. Using mus...

31 Des 20251h 40min

Brian Armstrong

Brian Armstrong

Brian Armstrong is the co-founder and CEO of Coinbase, the largest cryptocurrency exchange in the United States by trading volume and users. He launched Coinbase in 2012 after working as a software en...

24 Des 20252h 11min

Mike Cessario

Mike Cessario

Mike Cessario is the founder and CEO of Liquid Death, one of the fastest-growing non-alcoholic brands and healthy beverage platform built on comedy. An advertising veteran-turned-entrepreneur, he has ...

17 Des 20251h 14min

Dan Brown

Dan Brown

Dan Brown is the bestselling author of the Robert Langdon thriller series, including The Da Vinci Code, Angels & Demons, The Lost Symbol, Inferno, and Origin. His novels have sold 250 million copies w...

10 Des 20251h 40min

Nick Broomfield

Nick Broomfield

Nick Broomfield is an award-winning documentary filmmaker. Over a career spanning more than five decades, he has made acclaimed films on subjects ranging from serial killer Aileen Wuornos and the deat...

3 Des 20251h 39min

Jimmy Iovine

Jimmy Iovine

Legendary music producer Jimmy Iovine returns to Tetragrammaton to reflect on the pivotal moments that shaped his path from young engineer to industry visionary. He recounts early lessons learned whil...

26 Nov 20251h 24min

Rupi Kaur

Rupi Kaur

Rupi Kaur is a globally acclaimed poet, performer, and artist. Rising to prominence with her debut collection Milk and Honey in 2014, which she self-published at 21 years old, Kaur became one of the b...

19 Nov 20251h 28min

Gavin De Becker, Security Expert

Gavin De Becker, Security Expert

Gavin de Becker is a security specialist and author whose work focuses on predicting and preventing violence. He founded Gavin de Becker & Associates in 1978, a firm that advises and protects some of ...

12 Nov 20251h 55min

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