SEOLeverage - The SEO Podcast for Online Business Owners21 Jan 2022

062 - SEO for Online Courses

In episode 62 of the SEOLeverage Podcast, Gert Mellak discusses how online course creators can use SEO to enhance their visibility and attract more students. He emphasizes the importance of valuable content, keyword research, and building trust through lead magnets. The episode provides actionable tips for leveraging SEO to boost course sales.

Imagine, you wouldn't have to pay for Facebook ads or worry about Ad Spend and higher CPC costs. That would really be nice! All you have to do is maintain your SEO, build it up and make sure that free traffic can actually reach your site.

SEO is very good for online course creators and in this episode you will learn how to use SEO to best amplify your online courses. Ready your pen and paper to take down some notes and let's delve in.

Podcast Highlights:

00:01 Prologue

00:41 Two things that Gert realised with the kind of clientele his agency, SEO Leverage have.

02:01 Introduction of the topic on the role of SEO for online course creators.

02:18 Working backwards, what are the ways that made people interact with you before deciding to purchase? (...How does SEO come into play when people decide that an online course is the right one for them?)

04:42 How does Google decide whether to send free traffic to your website?

06:09 Why is Keyword Research essential when creating content that should rank it on page one of Google?

08:19 What is the next logical step and how to build up that trust in your lead magnets?

11:28 Recap

13:01 End

Resources:

Previous episode mentioned - Episode 056 - How to Improve Your Lead Magnet

https://seoleverage.com/podcast/056-how-to-improve-your-lead-magnet/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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