517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half years creating their “skinscreen” formula before launching. In 2019, when they launched, the market was ready. In the first six months, they sold 40,000 units and disrupted the medicinal sunscreen category with their sexy and fun branding. Ultra Violette now sells its skincare-infused SPF products in 28 countries, and it recently raised $15M. In this episode, Nathan Chan chats with Chandler-Matthews and Jefferd about developing a regulated beauty product, standout branding advice, and knowing what good looks like. In this episode, you’ll learn: Why they spent two and a half years in the ideation phase How they accidentally overordered their first product batch The origins of their fictional marketing character “Vi” The marketing challenges around a regulated product Why having a global mindset is critical for beauty brands The pros and cons of owning your formula What you need to pitch mass retailers like Sephora or Mecca How to test formulations with real people Product development and formulation timing tips And much more beauty brand advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Episoder(600)

485: How to Use AI to Source Products Faster and Better with Kian Golzari

485: How to Use AI to Source Products Faster and Better with Kian Golzari

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484: Replicating Ecommerce Success Using AI with Tony Matusiak of Velocity

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481: Find the Right Partners, Influencers, and Co-founders

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480: Co-Founders Formed on Friendship with Chris Savage and Brendan Schwartz of Wistia

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479: These Founders Failed. Learn How They Bounced Back.

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Today, instead of listening to one guest, you’re going to hear from multiple renowned founders about a specific challenge that we all face on our entrepreneurship journey. The guests will share their ...

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478: Why Hope Is a Strategy with Brad Pedersen of Pela and Lomi

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