080 | Steven Sashen, Founder of Xero Shoes
The Drop11 Mar 2022

080 | Steven Sashen, Founder of Xero Shoes

Buckle up, because this is a wild ride into the world of minimalist shoes with Xero Shoes founder Steven Sashen. Steve declined an offer on Shark Tank and ended up turning his small company into a $12 million dollar brand focused on the natural form of running. Even in the golden era of max cushion shoes, his company continues to find a dedicated consumer base. He's not afraid to spell out and defend his running philosophy in this interview.

In the intro, we talk about our training, the Barkley Marathons, Gate River Run, and Eliud Kipchoge's continued dominance in winning the Tokyo Marathon.

Check out Xero shoes: https://xeroshoes.com

This episode is sponsored by Inside Tracker, which helps you optimize your body and running, using science and technology to deliver ultra-personalized guidance for your training and health. Drop listeners save 20% on any product (no code necessary): https://www.insidetracker.com/dropin

Episoder(436)

004 | Stephanie Bruce, HOKA NAZ Elite

004 | Stephanie Bruce, HOKA NAZ Elite

BITR's Thomas and Meaghan discuss the Skechers Razor Elite (3:02) and the HOKA One One Rocket X (5:07) before previewing the upcoming London Marathon (8:00). Then, they interview Stephanie Bruce, NAZ Elite athlete, and Michael McManus, Global Sports Marketing Director at HOKA, about the Rocket X and HOKA's partnership with the Northern Arizona Elite running team (10:40). Finally, BITR's own Adrienne Langelier explains how to move past failure (50:09).

2 Okt 20201h

003 | Cal Neff, Altra Athlete and World Record Holder

003 | Cal Neff, Altra Athlete and World Record Holder

Thomas, Robbe and Meaghan recap Meg's BIG weekend where she completed her sub-three hour marathon (1:00) before jumping into two new lifestyle shoes they are really enjoying: the Brandblack Tarantula and Deckers X Lab (17:00). Then, Thomas interviews Cal Neff, an athlete for Altra Running and Polar who owns world records for running with a baby stroller (29:44). Finally, BITR's Adrienne Langelier provides some motivational mental tips to help boost your confidence out on the roads (55:35). Instagram: @calneff @langelierspc Website: https://www.langelierspc.com/

25 Sep 20201h 5min

002 | Michael Krajicek, Founder of Atreyu Running

002 | Michael Krajicek, Founder of Atreyu Running

Believe in the Run's Thomas, Robbe and Meaghan discuss a trio of shoes: the On Cloudboom (4:11), Skechers GOrun Razor + Hyper (8:52) and Speed 6 (12:14). They dive into On Running's latest play for a subscription service (17:30) before talking to Michael Krajicek, founder of Atreyu, the first running shoe company to break ground on subscription (29:46). Finally, Meaghan gives some virtual race day tips (1:13:36).

18 Sep 20201h 16min

001 | Rebekah Broe, Senior Product Manager for New Balance

001 | Rebekah Broe, Senior Product Manager for New Balance

In the premiere episode of The Drop podcast from Believe in the Run, Thomas, Robbe and Meaghan check-in on each other's running for the week before discussing the Skechers GOrun Hyper Burst (3:43), New Balance FuelCell RC Elite (8:54), and the postponement of registration for the 2021 Boston Marathon (14:37). Then, Thomas interviews Rebekah Broe, the Senior Product Manager of Performance Running and Training for New Balance, about the brand's new carbon-plated racer, the RC Elite (21:20). Finally, Meaghan provides some sage advice about the power of positive thinking to help you conquer your miles (46:03).

11 Sep 202053min

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