694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark's LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

Search with Candour Podcast

Candour Youtube Channel

Episoder(844)

426 | News from the EDGE | Week of 6.7.2021

426 | News from the EDGE | Week of 6.7.2021

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425 | The Problems and Future of Enterprise SEO with Mark Traphagen

425 | The Problems and Future of Enterprise SEO with Mark Traphagen

What are the problems when analyzing and acting on data from enterprise-level SEO projects? With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an...

8 Jun 202129min

424 | News from the EDGE | Week of 5.31.2021

424 | News from the EDGE | Week of 5.31.2021

On this week's roundup of News from the EDGE, Erin Sparks and Wix's Mordy Oberstein a number of Google moves this week including very interesting jump links on featured snippets that don't go off of h...

4 Jun 202128min

423 | Reporting on the Realm of SEO Ideas and Data with Roger Montti

423 | Reporting on the Realm of SEO Ideas and Data with Roger Montti

Roger Montti shares with the EDGE audience some of his perspectives of the more contentious discussions that SEOs are having in the marketplace of ideas. We dig into what Google is really doing with ...

4 Jun 202135min

422 | News from the EDGE | Week of 5.24.2021

422 | News from the EDGE | Week of 5.24.2021

On this week's roundup of News from the EDGE, Erin Sparks and Wix's Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we t...

26 Mai 202129min

421 | Roger Montti Talks SEO Publishing and Recent Articles

421 | Roger Montti Talks SEO Publishing and Recent Articles

In this two-part interview, Roger Montti of Search Engine Journal talks about how last year's pandemic affected SEOs who want to see each other and learn from one another. He and Erin Sparks talk abou...

26 Mai 202136min

420 | News from the EDGE | Week of 5.17.2021

420 | News from the EDGE | Week of 5.17.2021

On this week's episode of EDGE of the Web, Erin Sparks and Wix's Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manager...

19 Mai 202128min

419 | SEO Basics and the Top SEOs You Should Follow from Andrew Optimisey

419 | SEO Basics and the Top SEOs You Should Follow from Andrew Optimisey

Andrew "Optimisey" Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that improve their websites. Things you can do right no...

18 Mai 202139min

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