694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google's integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today's search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark's LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

Search with Candour Podcast

Candour Youtube Channel

Episoder(844)

418 | News from the EDGE | Week of 5.10.2021

418 | News from the EDGE | Week of 5.10.2021

On this week's News From The EDGE, host Erin Sparks, Wix's Mordy Oberstein and EDGE Media Studio's Creative Director Jacob Mann set expectations for Core Web Vitals, talk about the Moz analysis of GMB...

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417 | Getting Back Together for SEO in the Real World

417 | Getting Back Together for SEO in the Real World

Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search engin...

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416 | News from the EDGE | Week of 5.03.2021

416 | News from the EDGE | Week of 5.03.2021

Join Erin & Mordy as they unpack how Google's adding links to featured snippets, the new ability to report indexing issues, Bing's new shopping feature and our favorite topic, Core Web Vitals. [00:04:...

4 Mai 202129min

415 | Critical Thinking and SEO Insights with Pedro Dias

415 | Critical Thinking and SEO Insights with Pedro Dias

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more. [00:04:18] What Pedro experienced at Goog...

3 Mai 202135min

414 | News from the EDGE | Week of 4.26.2021

414 | News from the EDGE | Week of 4.26.2021

Join us as we give our take on the SEO news of the week for you. Grabbing ahold of the headlines, Mordy Oberstein and I spend time giving our two cents on the key things you should be looking at this ...

27 Apr 202130min

413 | It's Better to be Preferred than to be Indexed with Pedro Dias

413 | It's Better to be Preferred than to be Indexed with Pedro Dias

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of co...

27 Apr 202130min

412 | News from the EDGE | Week of 4.19.2021

412 | News from the EDGE | Week of 4.19.2021

The SEO News to pay attention to this week includes Google's ability to deal with long-form questions, the postponement of the Core Web Vitals update, and if FLoC will be blocked by default on nearly ...

21 Apr 202129min

411 | Privacy & Inclusion (FLoC) with Carolyn Lyden of Search Engine Land

411 | Privacy & Inclusion (FLoC) with Carolyn Lyden of Search Engine Land

The face of tech has changed and the pie is getting bigger. We talk about Google's FLOC and how the scene changes as privacy becomes paramount. Carolyn Lyden, Director of Search Content at Search Engi...

16 Apr 202135min

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