#54 - Equity at startups – what does it all mean? (Zac Henderson & Michael Mizrahi)

#54 - Equity at startups – what does it all mean? (Zac Henderson & Michael Mizrahi)

Levels Head of Operations, Michael Mizrahi, and Head of Legal, Zac Henderson, sat down to discuss all the technical intricacies of equity including what it is, how it works and the value behind it.


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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(04:43) - What is equity ownership?

(05:51) - How public companies are valued and owned

(08:20) - Private companies have disclosure requirements

(10:39) - The vesting process

(14:44) - The two types of stock options

(20:26) - The advantages of ISOs

(33:18) - How companies use crowdfunding

(38:10) - Fair market value

(46:03)- The role of pro-rata

Transcripts & Show Notes

Episoder(291)

#11 – One billion data points (Andrew Conner & Ben Grynol)

#11 – One billion data points (Andrew Conner & Ben Grynol)

Andrew Conner, co-founder and Head of Engineering at Levels, spends a lot of time thinking about how the product will scale. In order to scale effectively, the infrastructure for the product will need...

21 Jun 202141min

#10 – Food for thought (Casey Means & Ben Grynol)

#10 – Food for thought (Casey Means & Ben Grynol)

Casey Means, Chief Medical Officer and one of the co-founders of Levels, changed her outlook on food at a young age. When she was 14 years old, she realized that food, and the philosophy behind it, wa...

14 Jun 202155min

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

In 2013, Sam Corcos, CEO and one of the co-founders of Levels, had a revelation when it came to media consumption. He realized that consuming information which was pushed upon him, specifically the ne...

7 Jun 202155min

#8 – The raise (Josh Clemente & Ben Grynol)

#8 – The raise (Josh Clemente & Ben Grynol)

In early 2020, Sam and Josh started having conversations with Investors about doing a Seed round. As initial conversations picked up, things changed drastically in the world. Sign Up to Get Your Free...

31 Mai 202136min

#7 – Trust the process (Josh Clemente & Ben Grynol)

#7 – Trust the process (Josh Clemente & Ben Grynol)

When the team started growing at Levels, Josh felt an innate sense of responsibility. But, it wasn’t bringing on new team members that was top of mind. Rather, he felt pressure to make Levels a succes...

24 Mai 202139min

#6 – Laying the rails (Josh Clemente & Ben Grynol)

#6 – Laying the rails (Josh Clemente & Ben Grynol)

In the fall of 2019, the Levels team continued building the infrastructure needed to move the company into Beta. One of the requirements of being able to distribute CGMs to people was having a network...

17 Mai 202125min

#5 – No turning back (Josh Clemente & Ben Grynol)

#5 – No turning back (Josh Clemente & Ben Grynol)

In the summer of 2019, things started moving forward for Josh & Sam, as the two of them got traction with Levels. The company was no longer called Frontier Biometric, and both investors and friends al...

10 Mai 202133min

#4 – The juice cart (Josh Clemente & Ben Grynol)

#4 – The juice cart (Josh Clemente & Ben Grynol)

In April of 2019, Josh turned 30 and was about to move on from Frontier Biometric. At that point, he had been working on the project for more than a year and had exhausted all channels to get traction...

3 Mai 202142min

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