#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

Levels Head of Business, Maz Brumand, sat down with speaker and bestselling author of “The Membership Economy,” Robbie Kellman Baxter. They chatted about the idea of membership as well as how it relates to Levels and our business model.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(06:34) - Recognize who you are serving
(08:55) - The trade-off between privacy & personalization
(10:36) - The importance of trust
(18:39) - Creating community
(26:23) - The power of super users
(32:59) - Subscription and “forever” transactions
(35:36) - Optimizing long term relationships
(41:04) - Subscription fatigue

Transcripts & Show Notes

Episoder(293)

#190 - Member Story: The difference between health and fitness | Cole Sager & Josh Clemente

#190 - Member Story: The difference between health and fitness | Cole Sager & Josh Clemente

It’s possible to be athletic and physically fit but metabolically unhealthy. Listen as Cole Sager, eight-time CrossFit Games athlete, and Josh Clemente, Co-Founder at Levels, discuss the distinction b...

28 Nov 20221h 1min

#189 - Healthy eating for kids | Austin McGuffie & Ben Grynol

#189 - Healthy eating for kids | Austin McGuffie & Ben Grynol

Highly processed food is hard to avoid. It’s especially harder when you’re a parent. For Austin McGuffie and Ben Grynol, they both have 4 kids, and they talk about the challenges of parenting, feeding...

25 Nov 202248min

#188 - A lack of communication is a lack of performance | Josh Clemente & Sam Corcos

#188 - A lack of communication is a lack of performance | Josh Clemente & Sam Corcos

Every team must build trust and confidence with peers, but remote teams face a greater challenge because of the lack of face-to-face interaction. At Levels, we work to assume positive intent of our te...

21 Nov 202256min

#187 - Connect & sync wearable biomarkers to support your body’s needs | Ben Grynol & Kyriakos Eleftheriou

#187 - Connect & sync wearable biomarkers to support your body’s needs | Ben Grynol & Kyriakos Eleftheriou

People who love wearables often complain that their biomarker data that gets collected in one app stays in that app, and the apps don’t talk to each other. Kyriakos Eleftheriou, CEO and Co-Founder of ...

17 Nov 202224min

#186 - Does food affect mental health? | Dr. Chris Palmer (Brain Energy)

#186 - Does food affect mental health? | Dr. Chris Palmer (Brain Energy)

How might a keto diet transform not only your metabolic health but may also manage symptoms of mental health disorders like depression, anxiety, PTSD, schizophrenia, and more? Dr. Chris Palmer outline...

15 Nov 20221h 43min

#185 - Expanding a startup internationally | Karin Nielsen & Cosima Travis

#185 - Expanding a startup internationally | Karin Nielsen & Cosima Travis

How do you scale a startup internationally? Levels approaches our UK expansion as a growth lever, headed by Karin Nielsen. Listen as Karin and Cosima Travis chat about the considerations and processes...

10 Nov 202237min

#184 - Member Story: How recovering from a car accident helped her find health | Elena Schuber & Ben Grynol

#184 - Member Story: How recovering from a car accident helped her find health | Elena Schuber & Ben Grynol

While recovering from a tragic car accident that caused Elena Schuber to go into a coma, Elena started to learn how to improve her physical health through dietary, lifestyle, and habit changes because...

31 Okt 202242min

#183 - Equity crowdfunding for startups: Challenges, ethics, and rewards | Zac Henderson & Ben Grynol

#183 - Equity crowdfunding for startups: Challenges, ethics, and rewards | Zac Henderson & Ben Grynol

In the startup world, what is it like to supplement a standard Series A round with equity crowdfunding? Ben Grynol & Zac Henderson offer their views on the experience and share the lessons they learne...

24 Okt 202244min

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