#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing.


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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(09:16) - Understand the LTV of newsletter subscribers
(12:40) - Intent of education, not acquisition
(16:10) - Build up brand equity
(19:00) - Give people brand FOMO
(24:46) - Don’t trade brand equity for acquisition
(29:19) - Lean into product-led growth
(33:23) - Put in time, quality, and consistency
(36:07) - Get the credit for connecting people
(39:52) - Don’t incentivize referrals, make them premium
(46:32) - Segment your waiting list

Transcripts & Show Notes

Watch the Video – https://youtu.be/9mYrIF6xm10

Episoder(291)

#59 - Understanding your cholesterol panel & metabolic health blood tests - The ultimate guide | Dr. Robert Lustig & Dr. Casey Means

#59 - Understanding your cholesterol panel & metabolic health blood tests - The ultimate guide | Dr. Robert Lustig & Dr. Casey Means

A metabolic blood test and cholesterol panel can be confusing, so in this ultimate guide, our Chief Medical Officer and Co-Founder Dr. Casey Means talks with Levels advisor and author of Metabolical t...

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#58 - Lifespan Book Club (Casey Means & David Sinclair)

#58 - Lifespan Book Club (Casey Means & David Sinclair)

Levels advisor and author of Lifespan, David Sinclair, sat down with Levels Chief Medical Officer, Casey Means, Head of Growth, Ben Grynol and Head of Research & Development, Taylor Sittler, during ou...

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#57 - Building & Scaling Remote Teams (Sam Corcos & Darren Murph)

#57 - Building & Scaling Remote Teams (Sam Corcos & Darren Murph)

Sam Corcos, CEO of Levels, sat down with Darren Murph, Head of Remote at GitLab Inc. to discuss their take on building and scaling remote teams. Sign Up to Get Your Free Ultimate Guide to Glucose: ht...

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#56 - Autoimmune disease, multiple sclerosis, holistic protocols, & metabolic health | Dr. Terry Wahls & Dr. Casey Means

#56 - Autoimmune disease, multiple sclerosis, holistic protocols, & metabolic health | Dr. Terry Wahls & Dr. Casey Means

Can a holistic protocol address the root cause of autoimmune diseases like multiple sclerosis (MS)? We explore how metabolic health is tightly linked to autoimmune diseases and how understanding blood...

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#55 - Traveling the world & becoming a software engineer (Ben Grynol & Stephanie Coates)

#55 - Traveling the world & becoming a software engineer (Ben Grynol & Stephanie Coates)

Levels Head of Growth, Ben Grynol, sat down with our Software Engineer, Stephanie Coates, to chat about her journeys around the world as a digital nomad, what she learned about travel and life along t...

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#54 - Equity at startups – what does it all mean? (Zac Henderson & Michael Mizrahi)

#54 - Equity at startups – what does it all mean? (Zac Henderson & Michael Mizrahi)

Levels Head of Operations, Michael Mizrahi, and Head of Legal, Zac Henderson, sat down to discuss all the technical intricacies of equity including what it is, how it works and the value behind it.  ...

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#53 - The importance of mental health and avoiding burnout at startups (Alex Lieberman & Sam Corcos)

#53 - The importance of mental health and avoiding burnout at startups (Alex Lieberman & Sam Corcos)

Levels CEO, Sam Corcos, sat down with Alex Lieberman, Executive Chairman of Morning Brew, to discuss the importance of mental health in the workplace, especially in a startup remote environment. They ...

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#52 - What is a Directly Responsible Individual? (Ben Grynol & Scott Klein)

#52 - What is a Directly Responsible Individual? (Ben Grynol & Scott Klein)

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