#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing.


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(09:16) - Understand the LTV of newsletter subscribers
(12:40) - Intent of education, not acquisition
(16:10) - Build up brand equity
(19:00) - Give people brand FOMO
(24:46) - Don’t trade brand equity for acquisition
(29:19) - Lean into product-led growth
(33:23) - Put in time, quality, and consistency
(36:07) - Get the credit for connecting people
(39:52) - Don’t incentivize referrals, make them premium
(46:32) - Segment your waiting list

Transcripts & Show Notes

Watch the Video – https://youtu.be/9mYrIF6xm10

Episoder(291)

#67 - Treat people like adults (Sam Corcos, Josh Clemente & Mike Haney)

#67 - Treat people like adults (Sam Corcos, Josh Clemente & Mike Haney)

Levels Editorial Director, Mike Haney, sat down with Co-Founders, Sam Corcos and Josh Clemente, to discuss one of our key principles here at Levels, Treat People Like Adults. Sign Up to Get Your Free...

26 Jan 20221h 13min

#66 - Nature Wants Us to Be Fat (Dr. Casey Means & Dr. Richard Johnson)

#66 - Nature Wants Us to Be Fat (Dr. Casey Means & Dr. Richard Johnson)

Dr. Casey Means, Chief Medical Officer of Levels speaks with Dr. Richard Johnson about his new book, "Nature Wants Us to Be Fat," as well as his insights on the "survival switch" that drives our body ...

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#65 - Memos over Meetings (Tom Griffin & Ben Grynol)

#65 - Memos over Meetings (Tom Griffin & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with Head of Partnerships, Tom Griffin, to chat about our memo culture at Levels, why it's crucial and how it compares to most meeting cultures. Sign Up to...

21 Jan 202251min

#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

Levels Head of Business, Maz Brumand, sat down with speaker and bestselling author of “The Membership Economy,” Robbie Kellman Baxter. They chatted about the idea of membership as well as how it relat...

20 Jan 202252min

#63 - Unlimited vacation and taking one month off work (Hao Li & Ben Grynol)

#63 - Unlimited vacation and taking one month off work (Hao Li & Ben Grynol)

Ben Grynol, Levels Head of Growth, sat down with Software Engineer, Hao Li, to chat about Hao’s recent vacation, a one-month cross country road trip across Canada. Sign Up to Get Your Free Ultimate G...

19 Jan 202244min

#62 - The Podcast about…the Podcast (Sam Corcos, Josh Clemente & Ben Grynol)

#62 - The Podcast about…the Podcast (Sam Corcos, Josh Clemente & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with Co-Founders, Sam Corcos and Josh Clemente, to chat about the current process for our podcast, "A Whole New Level." They dig into what's working, what i...

17 Jan 20221h 5min

#61 - Net Promoter Score or Product Market Fit? (Ben Grynol, Chris Jones, Josh Mohrer & Scott Klein)

#61 - Net Promoter Score or Product Market Fit? (Ben Grynol, Chris Jones, Josh Mohrer & Scott Klein)

Levels Head of Growth, Ben Grynol, sat down with Head of Member Experience, Chris Jones, Head of Global Operations, Josh Mohrer, and Head of Product, Scott Klein. They discuss their outlook on metrics...

13 Jan 202255min

#60 - From the NFL to Levels (Matt Flanagan & Ben Grynol)

#60 - From the NFL to Levels (Matt Flanagan & Ben Grynol)

Ben Grynol, Levels Head of Growth, sat down with former NFL player and now Levels Support Specialist, Matt Flanagan, to discuss Matt's transition from professional football and venture capital culture...

10 Jan 202255min

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