#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(09:16) - Understand the LTV of newsletter subscribers
(12:40) - Intent of education, not acquisition
(16:10) - Build up brand equity
(19:00) - Give people brand FOMO
(24:46) - Don’t trade brand equity for acquisition
(29:19) - Lean into product-led growth
(33:23) - Put in time, quality, and consistency
(36:07) - Get the credit for connecting people
(39:52) - Don’t incentivize referrals, make them premium
(46:32) - Segment your waiting list

Transcripts & Show Notes

Watch the Video – https://youtu.be/9mYrIF6xm10

Episoder(291)

#75 - What is Product and what does a Product Manager do? (Sam Corcos & Lenny Rachitsky)

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#74 - Developing, iterating, and scaling cultural values - (Michael Mizrahi & Maziar Brumand)

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Levels Head of Operations, Michael Mizrahi, and Head of Business, Maz Brumand, sat down to discuss the concept of cultural values and how it applies to our own culture here at Levels. Sign Up to Get ...

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#73 - Giving and receiving feedback in a remote-first work environment (Ben Grynol & Michael Mizrahi)

#73 - Giving and receiving feedback in a remote-first work environment (Ben Grynol & Michael Mizrahi)

How easy is it for you to give and receive feedback at work—and how does feedback work remotely and with an async culture? Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl...

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#72 - From big tech to startup (Ben Grynol & Maz Brumand)

#72 - From big tech to startup (Ben Grynol & Maz Brumand)

Levels Head of Growth, Ben Grynol, sat down with Head of Business, Maz Brumand, to chat about Maz's journey from Apple to Levels. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.li...

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#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

Levels Head of Growth, Ben Grynol, sat down with Editorial Director, Mike Haney, to chat about their outlook on our Digital Media Strategy for 2022 and beyond.  Sign Up to Get Your Free Ultimate Guid...

2 Feb 20221h 20min

#69 - How sugar affects kids (Austin McGuffie & Dr. Robert Lustig)

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Content Creator, Austin McGuffie, AKA Metabolism Mentor, sat down with Levels advisor and author of Metabolical, Dr. Robert Lustig, to chat about Rob's insight on kids sugar intake and how it affects ...

31 Jan 202253min

#68 - Member Story: Committing to a glucose monitor for one year (Natalie Vanderpump & Ben Grynol)

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Levels Head of Growth, Ben Grynol, sat down with one of our longtime members, Natalie Vanderpump, to chat about her journey with Levels and how it has helped improve her diet and her overall health an...

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