#143 - Pick priorities & stay mission-aligned: How to avoid bike shedding | Sam Corcos & Ben Grynol

#143 - Pick priorities & stay mission-aligned: How to avoid bike shedding | Sam Corcos & Ben Grynol

How many times do you get clear about your priorities, and then get distracted and focus on something completely unimportant because it feels productive? This is what we at Levels call bike shedding, and here we talk about how it happens in companies, and how people can think in order to avoid it. Look for multiple new shows per week on A Whole New Level, where we have in-depth conversations about metabolic health and how the Levels startup team builds a wellness movement from the ground up in the health and wellness tech industry.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

🎙 What CEO and Co-Founder Sam Corcos and Head of Growth Ben Grynol discuss:

(03:19) - The idea of shaving a yak

(06:41) - What is Bike shedding?

(08:35) - The hard things are not hard, they're just easy to avoid

(11:35) - The Eisenhower Matrix

(13:27) - The Bike Shed effect

(15:47) - Get out of the weeds

(31:16) - Focus your actions around your core values

(34:13) - Stay true to your mission

(40:56) - Sunk costs are the currency of bike shedding

(43:47) - The responsibility of leadership

Transcripts & Show Notes

🔗 Helpful links:

Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

Episoder(292)

#12 – NPS Unicorn (Mike Haney & Ben Grynol)

#12 – NPS Unicorn (Mike Haney & Ben Grynol)

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#11 – One billion data points (Andrew Conner & Ben Grynol)

#11 – One billion data points (Andrew Conner & Ben Grynol)

Andrew Conner, co-founder and Head of Engineering at Levels, spends a lot of time thinking about how the product will scale. In order to scale effectively, the infrastructure for the product will need...

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#10 – Food for thought (Casey Means & Ben Grynol)

#10 – Food for thought (Casey Means & Ben Grynol)

Casey Means, Chief Medical Officer and one of the co-founders of Levels, changed her outlook on food at a young age. When she was 14 years old, she realized that food, and the philosophy behind it, wa...

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#9 – Swimming upstream (Sam Corcos & Ben Grynol)

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

In 2013, Sam Corcos, CEO and one of the co-founders of Levels, had a revelation when it came to media consumption. He realized that consuming information which was pushed upon him, specifically the ne...

7 Jun 202155min

#8 – The raise (Josh Clemente & Ben Grynol)

#8 – The raise (Josh Clemente & Ben Grynol)

In early 2020, Sam and Josh started having conversations with Investors about doing a Seed round. As initial conversations picked up, things changed drastically in the world. Sign Up to Get Your Free...

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#7 – Trust the process (Josh Clemente & Ben Grynol)

#7 – Trust the process (Josh Clemente & Ben Grynol)

When the team started growing at Levels, Josh felt an innate sense of responsibility. But, it wasn’t bringing on new team members that was top of mind. Rather, he felt pressure to make Levels a succes...

24 Mai 202139min

#6 – Laying the rails (Josh Clemente & Ben Grynol)

#6 – Laying the rails (Josh Clemente & Ben Grynol)

In the fall of 2019, the Levels team continued building the infrastructure needed to move the company into Beta. One of the requirements of being able to distribute CGMs to people was having a network...

17 Mai 202125min

#5 – No turning back (Josh Clemente & Ben Grynol)

#5 – No turning back (Josh Clemente & Ben Grynol)

In the summer of 2019, things started moving forward for Josh & Sam, as the two of them got traction with Levels. The company was no longer called Frontier Biometric, and both investors and friends al...

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