Erika Nardini, CEO, Barstool Sports
Office Hours27 Nov 2019

Erika Nardini, CEO, Barstool Sports

On today's show, we are joined by Erika Nardini, the CEO of Barstool Sports.


In just over three years since she took over as CEO, the company has gone from a regional blog with 12 employees to one of the fastest-growing media companies in the country.

Most recent valuations peg the company at being worth more than $100 million.


As for why, Nardini points to the fact that the company has more creative people than strategies, they don't have to worry about defining themselves and that speed has proven to be their best friend.


0:33-1:20: The chaos of their content creation

5:35-7:41: The role long form shows play in their strategy going forward

11:46-12:38: Barstool vs Barstool Sports

12:49-15:00: Who disrupts Barstool?

15:17-17:27: What if ESPN had kept Van Talk?

19:15-22:30: Inside conversations with partners

22:53-27:10: Content to commerce

42:37-44:25: Being not the typical "CEO"

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