Navigating a Cookieless Future

Navigating a Cookieless Future

Series Sponsor: Attain In this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has spent the past 5.5 years at ROKU, building partnerships with Fortune 500 brands and working with major media holding companies. In our discussion, we explore how advertisers can adjust their data strategies to effectively target and measure campaign performance without relying on third-party cookies, which are being phased out. We dive into the role of commerce data as a strong alternative for targeting and engaging consumers. We also discuss how brands can collaborate with publishers and ad tech partners to leverage first-party data in a cookieless world, providing examples from Jeff's experience. Thank you for joining this episode of The AdTech Forum, sponsored by Attain.

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Episoder(88)

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The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

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18 Jun 11min

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4 Jun 12min

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28 Mai 10min

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

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7 Mai 14min

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

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24 Apr 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

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23 Apr 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

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16 Apr 12min

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