The Advertising Forum by Marketecture

The Advertising Forum by Marketecture

The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com

Episoder(83)

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-stor...

24 Apr 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acqu...

23 Apr 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influen...

16 Apr 12min

CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover

CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover

In Episode 2 of the From Screen to Store series, sponsored by JamLoop, Tim Glover (EVP Media, USA Marketing Partners) breaks down transparency, performance, and the shift from linear vs. digital to a ...

9 Apr 12min

From Screen to Store: How CTV is Driving Real Outcomes with Leif Welch of JamLoop

From Screen to Store: How CTV is Driving Real Outcomes with Leif Welch of JamLoop

In episode 1 of the From Screen to Store series, sponsored by JamLoop, Leif Welch, Founder and CEO of JamLoop, breaks down how connected TV is evolving from a brand awareness channel into a full-funne...

2 Apr 14min

Tom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency Growth

Tom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency Growth

In this episode of the Advertising Forum’s Open Garden Series, sponsored by AI Digital, Jeremy Bloom, AdTechGod, Tom Burke (AI Digital), and Kevin Zoss (Lazy Boy Agency) break down platform openness, ...

26 Mar 14min

Tim Ringel, Meet The People CEO, on Open Ecosystems, Agency Growth, and Breaking Down Walled Gardens

Tim Ringel, Meet The People CEO, on Open Ecosystems, Agency Growth, and Breaking Down Walled Gardens

In this episode of the Advertising Forum Open Garden Series, Tim Ringel, Founder and CEO of Meet The People, shares how openness shapes the way modern agencies scale and collaborate. He explains why b...

19 Mar 13min

Angel Suarez, Founder and CEO of Pixel & Plume, on How Smaller Agencies Compete with Big Networks

Angel Suarez, Founder and CEO of Pixel & Plume, on How Smaller Agencies Compete with Big Networks

In this episode of the Advertising Forum Open Garden Series, Angel Suarez, Founder and CEO of Pixel & Plume, shares how smaller agencies compete with larger players using flexible tech stacks, strateg...

12 Mar 13min

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