The Future of Live Sports: Streaming with NBCUniversalw
In this episode of the 'Future is Live' series, Ryan McConville, Chief Product Officer at NBCUniversal, discusses the shift of live events from traditional TV to streaming platforms, highlighting NBCU...
9 Okt 202514min
The Future is Live: Embracing Real-Time Advertising
In this episode of the Advertising Forum, Mark McKee, EVP and General Manager at FreeWheel, discusses the growing importance of live advertising and the integration of programmatic solutions. He highl...
2 Okt 202513min
The Streaming Playbook: Agility, Partnerships, and Content with Philo’s Reed Barker
In this episode, Reed Barker, head of advertising at Philo discusses streaming TV. He emphasizes the importance of nimbleness, partnerships, and a focus on content. He shares insights on how Philo dif...
25 Sep 202510min
From Last-Click to Lasting Impact: Rethinking Performance Marketing in Streaming
In this episode of the Advertising Forum, Jason Fairchild, co-founder and CEO of tvScientific, discusses streaming advertising. He emphasizes the need for performance marketers to adapt their strategi...
18 Sep 202512min
Signals, Suitability, and Streaming: Rob Norman’s Guide to Modern Ad Strategy
In this episode of the Advertising Forum sponsored by Philo, Rob Norman discusses the transformation of streaming from a disruptor to a mainstream advertising platform. He emphasizes the importance o...
11 Sep 202514min
User Experience First: The New Rules of Programmatic Streaming with Mike Laband from Magnite
In this episode of the Advertising Forum sponsored by Philo, Mike Laband from Magnite chats with us about streaming television, emphasizing the importance of strategic partnerships, a robust tech sta...
4 Sep 202512min
CTV’s Next Chapter: Context, Data, and Real Results
In this episode of The Advertising Forum sponsored by Viant, Jeremy Bloom and AdTechGod are joined by Molly Schultz, EVP, Investment Strategy at IPG Mediabrands and Field Garthwaite Co-Founder and CEO...
21 Aug 202514min
From Tool to Strategy: AI’s Rising Role in Advertising with Keith Roberson, Chief Innovation Officer at Annalect
In this episode of the Advertising Forum sponsored by MiQ, Keith Roberson, Chief Innovation Officer at Annalect discusses the transformative role of AI in the advertising industry. He highlights how A...
7 Aug 202514min
