AdTech Heroes - Interviews with Advertising Technology Executives13 Okt 2021

Ep. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active International

In this week’s episode of the AdTech Heroes podcast, we interview Dom Blacklock, Vice President Programmatic at Active International. A focus of the conversation is about barter, otherwise known as corporate trade.

Active International is a commercial innovation brand. It consists of a global team of business innovators, industry leaders, and financial experts dedicated to delivering new levels of financial flexibility and custom solutions for their partners to achieve more.

The episode begins with Dom telling us about his background in the industry. Dom then goes on to explain what corporate trade is in rich detail, the primary topic of the podcast.

Dom explains that corporate trade drives extra value for businesses. It does this by allowing them to use their stock or assets to increase spend or to fund marketing budgets or other significant business fees.

We learn that Active International works with brands from various industries, including travel, energy, car manufacture, media, and more. Active International works with charities, too.

The episode wraps up with Dom answering what he would choose if he could have a superpower in ad tech.

Learn the ins and outs of corporate trade by tuning into the latest episode of the AdTech Heroes podcast with Dom Blacklock, Vice President Programmatic at Active International.

Active International

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