Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

On this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD.

PHD is a growth-focused media and marketing communications agency, driven by creativity and innovation. In this episode, we discuss the evolving role of agencies.

James leads the digital approach across PHD’s global account portfolio. After spending some years in the ad tech space, James made the jump to the agency side to apply his knowledge in the evolving digital media space.

The episode begins with James explaining more about his role at PHD. James then goes on to talk about the challenges of working in his role during the pandemic. He explains that the past two years have presented both challenges and opportunities for the company.

James also explains how he’s seen agencies evolve since he started his career in media. A large part of the conversation is around the role ad tech has within agencies. We learn how much of the impact of ad tech is initiated by the client versus PHD.

Discover the impact ad tech has had on agencies by tuning into the latest episode of the AdTech Heroes podcast, with James Buckle, chief digital officer of PHD global business at PHD.

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Episoder(59)

Ep. 43: Mastering CTV: Insights from MiQ

Ep. 43: Mastering CTV: Insights from MiQ

In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation cove...

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Ep. 42: Navigating AI Ethics in Advertising

Ep. 42: Navigating AI Ethics in Advertising

In this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the adve...

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Ep. 41: Elevating Brand Connections Through Research & Insights

Ep. 41: Elevating Brand Connections Through Research & Insights

In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at He...

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Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

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Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Market...

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Ep. 39: Navigating the Future of CTV in India

Ep. 39: Navigating the Future of CTV in India

in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected...

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Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack. During the conversation, they discussed: - How to bui...

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Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

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In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origi...

8 Feb 202429min

Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why age...

9 Jan 202433min

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