Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.

In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?


Key takeaways:

  • Harnessing the power of context across screens

  • Delivering relevant content that respects user privacy

  • Leverage AI to enhance audience engagement

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

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Episoder(67)

Ep. 67: GIFs, Emojis & AI: The Evolution of Digital Communication

Ep. 67: GIFs, Emojis & AI: The Evolution of Digital Communication

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Kevin Hein, Chief Growth Officer at GIPHY.They discuss how communication has evolved from the analog world of early mobile phones to ...

11 Sep 44min

Ep. 66: Reclaiming Authenticity in Marketing with Digital Chadvertising

Ep. 66: Reclaiming Authenticity in Marketing with Digital Chadvertising

In this episode of the AdTech Heroes podcast, Jon Wallett chats with the creator behind Digital Chadvertising, the award-winning ad industry meme page.They discuss why "authenticity" has become the in...

31 Aug 32min

Ep. 65: TikTok Ads & AI Automation: Scaling Integrated Commerce

Ep. 65: TikTok Ads & AI Automation: Scaling Integrated Commerce

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes David Kaufman, VP of Product Management and Head of Monetization Product Solutions & Operations at TikTok.They discuss how automation...

18 Aug 31min

Ep. 64: People, Not Platforms: Rebuilding Culture, Creativity & Agency Connection

Ep. 64: People, Not Platforms: Rebuilding Culture, Creativity & Agency Connection

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Gabrielle Levy, SVP of Precision at Digitas North America.They discuss how workplace culture and creative expression are being reshap...

30 Jul 31min

Ep. 63: The Rise of Agentic Commerce - How Conversational Shopping Is Changing Advertising

Ep. 63: The Rise of Agentic Commerce - How Conversational Shopping Is Changing Advertising

In this special episode of the AdTech Heroes podcast live from Cannes Lions 2026, Jon Wallett welcomes Charlotte Maines, Vice President, Devices Content & Advertising at Amazon.They discuss the rise o...

14 Jul 27min

Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Matt Prater, EVP, Innovation at OuterBox.They discuss how generative AI is transforming search and performance marketing, from the sh...

9 Jun 38min

Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships

Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sascha Lock, Executive Director (SVP), Integrated Investment at Hearts & Science.They discuss how people-first leadership is shaping ...

14 Mai 33min

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Lisa Markou, Executive Vice President, Platforms at Publicis Collective.They explore how automation, creativity, and connected data a...

16 Apr 31min

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