Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.

In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?


Key takeaways:

  • Harnessing the power of context across screens

  • Delivering relevant content that respects user privacy

  • Leverage AI to enhance audience engagement

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

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Episoder(61)

Ep. 53: Building a Career in Adtech

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Ep. 52: Reimagining Commerce for the Agentic Era

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Ep. 49: Decoding Media Measurement with M+C Saatchi Performance

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31 Jul 202540min

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

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In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to ...

2 Jul 202517min

Ep. 47: Starcom: The Dynamics of Consolidation in Advertising

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In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolid...

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Ep. 46: UM: When Branding Meets Performance

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In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique ca...

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