AdTech Heroes - Interviews with Advertising Technology Executives14 Feb 2022

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media.

Caroline has over ten years of experience in the industry, with a background in digital display planning.

Publicis Groupe, of Publicis Media, is a French multinational advertising and PR company. It's one of the oldest and largest marketing and communications businesses in the world by revenue.

The episode begins with Caroline sharing more about her role at Publicis Media and what a day in her work life looks like.

We learn how media agencies within the company work with Caroline’s team and how she keeps on top of the latest innovations in the industry. We also discover how Caroline filters out the ‘good’ innovations from the ‘bad’.

Caroline also talks about the concept of the metaverse in detail. Metaverse is essentially a network of 3D virtual worlds focused on social connection, which doesn’t really exist yet but is supposed to be the next big innovation in tech.

The episode finishes with Caroline sharing what superpower in tech she would pick if she could. It would be a unified customer view to understand and show brands the true impact of their innovative activity.

Discover the latest innovations in media by tuning into the latest episode of AdTech Heroes with Caroline Moffat, Innovation Director at Publicis Media.

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