FBC Track Talk: Canadian Grand Prix

It may sound fun but I can assure you that there is nothing easy about managing a global brand and sponsoring motorsport. I had to the opportunity to speak with Shell's Global Sponsorship manager, Kai-Uwe Witterstein, on our flight from the Indy 500 to The Coca Cola 600 as we did the double with Shell.I think you'll enjoy this inside look at how a major global brand approaches motorsport sponsorship and you will quickly understand why Kai-Uwe is the right man for the job.Enjoy this quick interview with Shell's man for global sponsorship and listen closely to how the lower oil prices have impacted the decisions and approach to motorsport sponsorship. I think there is a lot to learn from Kai-Uwe about how major corporations have moved from check writers to highly efficient marketing and sponsorship organizations reliant on market forces and metrics to determine the ROI's of their efforts.

17 Jun 201721min

Join Paul and me as we review the Formula 1 Canadian Grand Prix. We cover each team as they finished and share our thoughts on the race as well as Lewis Hamilton's amazing weekend that wasn't a replica of a real race weekend.

12 Jun 20171h 2min

Join Grace and me as we discuss the Formula 1 news of the week. We talk about Renault, Perez, Gene Haas, Vijay Malya, Tk vs Lewis and much more.

5 Jun 20171h 5min

Join Paul and me as we review the Monaco Grand Prix. We cover each team as they finished, discuss the action on track and even discuss Ferrari's strategy/team orders.

30 Mai 20171h 17min

How do you get pole position for the Monaco Grand Prix? Join Paul Charsley as he takes you on a corner-by-corner tour of the crown jewel of F1's calendar, the streets of Monaco.

25 Mai 201724min

Join Grace and me as we discuss this week's news in Formula 1. What is Alonso doing in Indy, how much more grey can it be and is the Fan Zone your kind of "thing"?

22 Mai 20171h 19min

Join Paul and me as we review the Spanish Grand Prix. We cover each team as they finished as well as each driver, the race in general, the tactics and much more. We even hand out awards at the end. You'll never guess who Paul chose for Drive of teh Race!

16 Mai 20171h 18min