FBC Downshift #83: Shell's Motorsport Sponsorship- Kai-Uwe Witterstein

FBC Downshift #83: Shell's Motorsport Sponsorship- Kai-Uwe Witterstein

It may sound fun but I can assure you that there is nothing easy about managing a global brand and sponsoring motorsport. I had to the opportunity to speak with Shell's Global Sponsorship manager, Kai-Uwe Witterstein, on our flight from the Indy 500 to The Coca Cola 600 as we did the double with Shell.

I think you'll enjoy this inside look at how a major global brand approaches motorsport sponsorship and you will quickly understand why Kai-Uwe is the right man for the job.

Enjoy this quick interview with Shell's man for global sponsorship and listen closely to how the lower oil prices have impacted the decisions and approach to motorsport sponsorship. I think there is a lot to learn from Kai-Uwe about how major corporations have moved from check writers to highly efficient marketing and sponsorship organizations reliant on market forces and metrics to determine the ROI's of their efforts.

Episoder(651)

FBC Podcast #486

FBC Podcast #486

Join Grace and me as we discuss the news of the week...well, actually we engage in Psych 101 in this podcast and get into the heads of drivers but just to show you we're good sports, we hand out awards too.

9 Aug 20161h 9min

FBC Podcast #485- German Grand Prix Review

FBC Podcast #485- German Grand Prix Review

Join Paul and me as we review the German Grand Prix. We cover Formula 1's race from Hockenheim and review every team and driver. We even hand out awards at the end.

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FBCT rackTalk: Hockenheimring- German GP

FBCT rackTalk: Hockenheimring- German GP

Here's how to get the best lap out of the German GP at the Hockenheimring. Join Paul for a quick tutorial on how to drive this circuit and what to watch for this weekend from the Formula 1 drivers.

29 Jul 201616min

FBC Podcast #484- Hungarian GP review

FBC Podcast #484- Hungarian GP review

Join Paul and me as we review the Hungarian Grand Prix. We talk about 107%, yellow flags and radio bans and we even cover each team and hand out awards.

26 Jul 20161h 17min

FBC Track Talk: Hungarian Grand Prix

FBC Track Talk: Hungarian Grand Prix

Join Paul for a hot lap around the Hungaroring for the Hungarian Grand Prix this weekend. What does it take to get the best lap in Hungary? How do you drive this technical and short circuit? You'll find out right here and you'll know what to look for this weekend.

21 Jul 201619min

FBC Podcast #483

FBC Podcast #483

Join Grace and me as we discuss Apple, Formula 1, Williams, driver silly season updates, HALO and much more. Including wedding anniversaries and the lot.

18 Jul 20161h 20min

FBC Podcast #482- British Grand Prix Review

FBC Podcast #482- British Grand Prix Review

Join Paul and me as we discuss the British Grand Prix. We review each team as they finished, some qualifying and hand out awards for Pass, Donkey and Drive of the race. We even discuss the SC start and the Nico penalty.

12 Jul 20161h 13min

FBC Track Talk-Silverstone

FBC Track Talk-Silverstone

Join Paul for a hot lap of the British Grand Prix and Silverstone, Here's what to look for this weekend and here is how to drive the Silverstone circuit.

8 Jul 201622min

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