FBC Downshift #83: Shell's Motorsport Sponsorship- Kai-Uwe Witterstein

FBC Downshift #83: Shell's Motorsport Sponsorship- Kai-Uwe Witterstein

It may sound fun but I can assure you that there is nothing easy about managing a global brand and sponsoring motorsport. I had to the opportunity to speak with Shell's Global Sponsorship manager, Kai-Uwe Witterstein, on our flight from the Indy 500 to The Coca Cola 600 as we did the double with Shell.

I think you'll enjoy this inside look at how a major global brand approaches motorsport sponsorship and you will quickly understand why Kai-Uwe is the right man for the job.

Enjoy this quick interview with Shell's man for global sponsorship and listen closely to how the lower oil prices have impacted the decisions and approach to motorsport sponsorship. I think there is a lot to learn from Kai-Uwe about how major corporations have moved from check writers to highly efficient marketing and sponsorship organizations reliant on market forces and metrics to determine the ROI's of their efforts.

Episoder(661)

FBC Podcast #473

FBC Podcast #473

Join Grace and me as we discuss the Formula 1 news of the week. We chat about Mercedes and their open letter, regulation friends and foes and even have a few awards as well as upgrade information.

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FBC Podcast #472- Russian Grand Prix Review

FBC Podcast #472- Russian Grand Prix Review

Join Paul and me as we review the Formula 1 Russian Grand Prix. In this podcast we discuss the turn 2 & 3 accident, each team as they finished and even discuss the conspiracy to prevent Lewis from win...

3 Mai 20161h 16min

FBC Podcast #471- The 2017 regulation changes

FBC Podcast #471- The 2017 regulation changes

Join Paul and me as we discuss the 2017 Formula 1 regulation changes. We discuss some of the proposed changes and what they may mean as well as chat about aero vs. mechanical grip for those new to F1.

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FBC Podcast #470- The Chinese GP review

FBC Podcast #470- The Chinese GP review

Join Paul and me as we review the Chinese Grand Prix...which was held...in China of all things. We discuss each team as they finished and even chat about that opening lap and reveal our thoughts on DR...

18 Apr 20161h 19min

FBC Podcast #469

FBC Podcast #469

Join Grace and me as we discuss the Formula 1 news of the week. Who telling who to shut up? Is Haas F1 going to develop their car at all? Why is Williams F1 in the news? Who supports the Haas F1 busin...

12 Apr 20161h 19min

FBC Podcast #468- Bahrain Grand Prix Review

FBC Podcast #468- Bahrain Grand Prix Review

Join Paul and me as we review the Bahrain Grand Prix. We discuss each team as they finished and even chat about that super cool new qualifying format as well as Haas F1 and even offer some awards whic...

5 Apr 20161h 25min

FBC Podcast #467

FBC Podcast #467

Join Grace and me as we cover this week's news in Formula 1. We discuss the new qualifying format for Bahrain, Haas F1's damaging model, letters from the GPDA, Vegas and much more.

29 Mar 20161h 31min

FBC Podcast #466- Australian GP review w/ Sean Kelly

FBC Podcast #466- Australian GP review w/ Sean Kelly

Join Paul and me as we welcome NBC Sports' very own Virtual Stat Man Sean Kelly to the show to review the very first grand prix of the 2016 season, the Australian Grand Prix.We cover each team as they...

22 Mar 20162h

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